University at Albany is hiring: Assistant Director, Marketing & Communication in

University at Albany Job Posting: Assistant Director, Marketing & Communication

Category: Promotional

Department: Admissions - 02002

Locations: Albany, NY

Posted: Jan 13, 2025

Closes: Jan 27, 2025 - 11:59 PM EST

Type: Full-time

Ref.No.: WF240191p

PositionID: 184540

About University at Albany:
Established in 1844 and designated a University Center of the State University of New York in 1962, the University at Albany's broad mission of excellence in undergraduate and graduate education, research, and public service engages a diverse student body of more than 17,000 students in nine schools and colleges across three campuses.

Located in Albany, New York, New York State's capital, the University is convenient to Boston, New York City, and the Adirondacks.

Job Description:
Support the Office of Undergraduate Admissions through assisting with the creation of a year-long, multi-platform communication plan that moves students along the admissions funnel from prospect through enrollment. By leveraging digital communication, social media engagement, direct-to-home mailers, and university events this role provides vital support in helping the university meet its enrollment goals. By promoting UAlbany's resources and opportunities to incoming first-year and transfer students and their families this role works to strengthen UAlbany's brand recognition and attract students who will thrive at our institution.

Primary Responsibilities:

• Slate (CRM) mailings and event creation
  • Troubleshoot and enhance CRM daily communication procedures, workflows, and data integrity.
  • Participate in and attend various Undergraduate Admissions and University events.
• Updating/creating marketing assets (both digital and print materials)
  • Monitor budget expenses for print marketing assets.
  • Storyboard and script construction for multimedia packages.
  • Write compelling and effective admission recruitment messages.
• Social Media content curation and performance review
  • Work alongside the Office of Communications and Marketing to cover campus programming to leverage in digital marketing campaigns.
  • Social media planning, assessment, creative design and scheduling.
  • Website copywriting and editing.
• Communications research and monitor the progress of communication strategies
  • Report on key analytics of digital communications and enrollment events.
  • Create documentation and communication flow mappings for all campaigns.
• Other reasonable duties as assigned.

Functional and Supervisory Relationships:

• Reports to and collaborates with the Associate Director for Marketing and Communications for Undergraduate Admissions.
• May supervise employees as assigned (if no direct reports at time of filling position) including co-supervision of Graduate Assistant.

Job Requirements:

• Demonstrated understanding of the admissions cycle.
• Proficient in writing and copy-editing marketing materials.
• Social media competency in content construction and reporting.

Requirements:
Minimum Qualifications:

• Bachelor's degree from a college or university accredited by the US Department of Education or internationally recognized accrediting organization.
• At least 3 years of relevant experience.
• Digital communication experience, writing for targeted and diverse audiences.
• Applicants must demonstrate an ability to develop inclusive and equitable relationships within our diverse campus community.
• Applicants must demonstrate an ability to support diversity, equity, access, inclusion, and belonging relative to their role.

Preferred Qualifications:

• Bachelor's degree in communications or related field from a college or university accredited by the US Department of Education or internationally recognized accrediting organization.
• 3 to 5 years of experience in higher education enrollment marketing.
• Typical office environment.
• In-person support of university events.
• Work with Office of Communications and Marketing on multimedia projects.
• Creativity in design and content of marketing assets.

Additional Information:
This is a promotional opportunity for current UAlbany employees.

Eligibility for Consideration:

• You must be employed at the University at Albany campus.
• You must be in a State-funded UUP professional position (MC employees are not eligible).
• You must have a permanent, term, or probationary appointment. Only temporary employees employed by UAlbany for three or more consecutive years can be considered eligible.

For details concerning the University's Promotion Policy for Professional Employees, please see HR Memorandum 88-4.

Professional Rank and Salary Grade: SL-3, $58,000-$62,000

Special Note: Visa sponsorship is not available for this position. If you currently need sponsorship or will need it in the future to maintain employment authorization, you do not meet eligibility requirements.

THE UNIVERSITY AT ALBANY IS AN EO/AA/IRCA/ADA EMPLOYER

Applicants MUST submit the following documents:

• Resume
• Cover letter stating all the required minimum qualifications and any of the applicable preferred qualifications.
• List of 3 professional references with e-mail addresses and telephone numbers.

Closing date for receipt of applications: January 27, 2025