Digital Content Producer Job at Tbwa Chiat/Day Inc in Portland

TEGNA Inc. (NYSE: TGNA) serves local communities across the U.S. through trustworthy journalism, engaging content, and tools that help people navigate their daily lives. Through customized marketing solutions, we help businesses grow and thrive. With 64 television stations in 51 U.S. markets, TEGNA reaches approximately 100 million people every month across the web, mobile apps, streaming, and linear television. For more information, visit TEGNA.com.

WCSH-TV, the TEGNA-owned NBC affiliate in Portland and Bangor, Maine, is looking for a dynamic Digital Content Producer. The ideal candidate thrives in a fast-paced news environment, can write news articles with accuracy and speed, and enjoys working on the cutting edge of the ever-evolving landscape of news. Journalism experience and the ability to produce clean copy is required. Grammar and news enthusiasts with a clear understanding of SEO, YouTube, and other analytics software are preferred.

This content producer is a detail-oriented factfinder, strategist, and writer who will use strong and informed news judgement to discover and create original content for NEWS CENTER Maine, and they can pivot and prioritize as needs in the newsroom change and adapt.

Overall duties include:

• Original content producing
• Copy editing
• A strong understanding of SEO
• Moderating user-generated content
• Monitoring news tips and using strong news judgement to identify the best stories we should cover as a station
• Helping monitor what’s trending locally and nationally while working with other TEGNA stations

Responsibilities:

• Write and publish stories to all NEWS CENTER Maine digital/mobile/social platforms
• Report news accurately and update as it unfolds, with strong breaking news skills
• Generate web traffic through application of advanced SEO and social media skills
• Monitor real-time analytics software to maximize reader engagement and learn what stories perform well
• Copy edit reporter stories and bring each article to the highest possible story quality standards using SEO practices ahead of publishing
• Work with all newsroom departments on content coverage, broadcast-digital coordination, and social listening
• Efficiently scour the internet for viral trends and impactful story ideas
• Coordinate live streaming events such as press conferences
• Help program and coordinate programming for NEWS CENTER Maine+ streaming services

Requirements:

• College journalism degree or similar field, such as English or communication
• Outstanding interpersonal, organizational, and time-management skills
• Strong writing, editing, and proofreading skills
• Excellent critical thinking and problem-solving skills
• Ability to prioritize and manage assignments and requests from various sources with an ability to work well with varied personalities within deadlines
• Understanding of media ethics as well as fair and unbiased reporting practices
• Experience with content management systems, YouTube, Google Trends, and analytics software are a plus

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email askhr@tegna.com.

Recruiting Fraud Alert:
To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains. Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.