Sr Digital Communication Specialist Job at Aspen Technology, Inc. in Bedford
Aspen Technology, Inc., Bedford, MA, United States, 01730
Sr Digital Marketing Specialist
Sr Digital Marketing Specialist
Apply locations Bedford, Massachusetts time type Full time posted on Posted 4 Days Ago job requisition id R6832
The driving force behind our success has always been the people of AspenTech. What drives us, is our aspiration, our desire and ambition to keep pushing the envelope, overcoming any hurdle, challenging the status quo to continually find a better way. You will experience these qualities of passion, pride and aspiration in many ways — from a rich set of career development programs to support of community service projects to social events that foster fun and relationship building across our global community.
The Role
AspenTech is seeking a creative and strategic senior digital content specialist to join our marketing team. In this role, you’ll be responsible for creating and managing digital content across various platforms, including our online newsroom, blog, social media, video/YouTube and other customer-facing channels. You’ll work closely with our marketing, creative, video production, social media and web teams, as well as our technology experts, to ensure content is accurate, aligns with our brand guidelines, is compelling to our audiences and drives engagement.
Your Impact
- Develop, script, produce and manage digital content, including but not limited to videos, podcasts, feature articles, blogs and social media.
- Collaborate with internal and external stakeholders on all phases of development.
- Leverage AI tools to enhance content creation, streamline production, and scale content for multiple channels.
- Establish and manage content calendars, production schedules, and workflows to ensure timely and consistent content delivery.
- Use content management system (CMS) to ensure content is published, up-to-date and accessible.
- Analyze content performance using engagement analytics to refine strategies and optimize for maximum impact.
- Stay current with industry trends, digital content best practices, and innovations in AI-driven content creation.
What You'll Need
- 5+ years of experience in content creation, digital content production, or a similar role within a B2B technology environment.
- Demonstrated experience in ideating and creating multi-form marketing content, including videos and podcasts as well as various written asset types.
- Experience using Generative AI tools to create and enhance digital content.
- Familiarity with content management systems, social media platforms and analytics tools.
- Ability to work cross-functionally and manage multiple projects in a fast-paced environment.
- Excellent communication skills, both written and verbal, with a creative mindset and attention to detail.
- Bachelor’s degree in marketing, communications, or a related field.
About Us
If you're looking to make a difference every day and push the limits of performance, AspenTech is doing things no one else thought was possible. As a leading industrial software partner, we help companies all over the world run safer, greener, longer and faster.
With over 3700 employees and more than 60 global locations, AspenTech is meeting today's sustainability and business challenges head-on with unmatched expertise, cutting-edge AI-powered technology and a passion to innovate.
AspenTech is an Equal Opportunity/Affirmative Action employer. AspenTech does not discriminate against employees or applicants on the basis of age, race, color, religion, creed, ancestry, sex, sexual orientation, gender identity or expression, pregnancy or related conditions, marital status, familial status, national origin, disability, medical condition, genetic information, citizenship, military service or protected Veteran Status or any other basis protected by applicable federal, state, or local law.
Reasonable Accommodation:
We will provide reasonable accommodations to qualified individuals who have a disability or sincere religious reasons to request accommodation, when necessary to enable the individual to participate in the job application or interview process. If you wish to request an accommodation, please contact us at recruiting@aspentech.com.
GDPR Privacy Notice:
AspenTech collects a range of personal information during the recruitment process.
This may include the following personal or special categories of personal data:
- Recruitment information such as your application form and resume, references, qualifications and membership of any professional bodies and details of any pre-employment assessments;
- Your contact details and date of birth;
- Your marital status and family details;
- Your identification documents including passport and driver's license and information in relation to your immigration status and right to work with us;
- Information about your contract of employment (or services) including start and end dates of employment, role and location, working hours, details of promotion, salary (including details of previous remuneration), pension, benefits, and holiday entitlement;