Job Description
Lexington Medical is a medical device company, developing and manufacturing minimally invasive surgical stapling solutions in the Boston area. With the highest standards in design engineering and smart manufacturing, our team delivers disruptive technology to health care providers which improves surgical outcomes for their patients in a thriving $6B+ Surgical Stapler market.
Rooted in a talent dense culture, we are committed to innovation, foster continuous growth and achieve great heights, together. At Lexington Medical, you will have the opportunity to impact the lives of millions of patients worldwide and thrive in a growing company.
As the Marketing Specialist, you will play a key role in supporting the global commercial expansion of our best-in-class surgical devices. Our ideal candidate thrives in a fast-paced, entrepreneurial environment. You are a self-starter, an independent and results-driven team player with the ability to juggle multiple projects, meet deadlines, and adapt to shifting priorities. You take ownership of your work, ensuring tasks are completed efficiently and with excellence. You are a quick learner, eager to pick up new skills and tools, and you enjoy tackling challenges in unfamiliar areas. If you enjoy wearing many hats, getting things done, and are motivated by growth through continuous learning and hands-on experience, this is the opportunity you've been waiting for!
Responsibilities
- Develop and maintain marketing materials within a regulated environment utilizing professional content development tools.
- Manage website administration, including hands-on updates and in coordination with third-party web developers and service providers.
- Drive digital marketing and SEO efforts by analyzing web traffic, LinkedIn, and Google Ads data, and using insights to maximize ROI.
- Contribute to creation and maintenance of social media content and calendars, monitor engagement, and analyze performance metrics to guide strategy.
- Create video content and manage post-production for promotional, training, and internal content.
- Coordinate tradeshows participation by managing digital content submissions, material shipments, on-site logistics, and sales rep support.
- Support sales events, managing accommodations, events, agendas, logistics, and budgets.
- Assist in creating educational content (digital and print) for training and sales enablement.
- Support ad-hoc requests from both internal and external stakeholders.
Qualifications
- Bachelor's degree in business, marketing, engineering, life sciences, or a related field.
- 0-3+ years of experience, preferably in the medical device, healthcare, or regulated industry.
- Strong organizational skills with the ability to multitask and meet deadlines in a fast-paced environment.
- Ability to quickly learn and adapt to new software tools, with bonus points for experience using design and content creation software (e.g., Adobe Creative Suite) and web platforms (e.g., WordPress).
- Exceptional problem-solving and critical-thinking abilities.
- Demonstrated motivation, curiosity and creativity.