The Denver Egotist is hiring: Social Media and Influencer Marketing Manager in G

Associated Hair Professionals | Social Media and Influencer Marketing Manager

About AHP:
Associated Hair Professionals (AHP) is the nation’s largest professional membership association for cosmetologists and barbers. We provide liability insurance for hair professionals, and support members with a variety of business-building tools and resources, continuing education, legislative advocacy, and exclusive member discounts.

Job Summary:
AHP is looking for a motivated, creative, and outgoing social media and influencer marketing manager to join our growing team. In this role, you will be directly responsible for representing AHP through our digital marketing channels and to influencers, partners, and customers in the industry with a focus on social media and email. You will partner with the creative marketing director, and the executive director on foundational framework and strategy that you will have the opportunity to own and execute. The heart of this role is organic member engagement, acquisition, and influencer recruitment. We need a channel owner with a bias toward action who thrives on personal responsibility, is excited to experiment and enjoys digging into the data.

Please include a link to your creative portfolio with your application and resume.

Core Responsibilities:

1. Propose and execute a comprehensive social, influencer and UGC strategy that supports our Hair Association brand’s overall marketing, mission, and communications goals through social and email channels.
2. Ideate, write, design, and publish content through social and email channels.
3. Manage organic social media posting schedule.
4. Identify and engage with key influencers in the target audience, build and maintain strong relationships, and negotiate influencer partnerships and campaigns.
5. Partner with our data analyst to provide channel metrics, track KPI’s and share progress.
6. Use the data to guide your choices to reach new heights with engagement and conversion.
7. Collaborate closely with internal marketing, social media, and communications teams to ensure campaigns and materials align with brand expectations and business goals.
8. Stay up to date on the latest trends in social media and email marketing.
9. Establish influencer onboarding, guidelines, and best practices to ensure consistent brand representation and high-quality collaborations.
10. Lead contract negotiations with influencers, ensuring all agreements meet campaign goals and legal requirements and stay on budget.
11. Monitor and manage community platform.
12. Represent AHP as an official corporate spokesperson in an on-camera or in-person capacity.
13. Ability to travel for tradeshows and other events.

Knowledge, Skills, and Abilities:

1. Strong social media fluency across all platforms (with an emphasis on Instagram, Facebook, LinkedIn, and TikTok).
2. Experience in visual design for social media.
3. Strong understanding of a/b testing and audience segmentation.
4. Ability to analyze post and email performance, track key metrics, and provide insights to optimize future campaigns.
5. Ability to work independently and at a fast pace.
6. Experience with social media automation platforms (experience with Later preferred).
7. Strong written and verbal communication skills.
8. Confident in your point of view with the ability to make data informed, thoughtful recommendations and decisions.
9. Flexible, dependable, detail-oriented self-starter, with the ability to meet deadlines and manage multiple projects simultaneously.
10. Understanding of UGC and growth loops.

Qualifications:
Ideal candidate will have:

1. Bachelor’s degree in marketing, advertising, or related field required.
2. A minimum of 3 years, 5 years preferred of experience in a social media/ content creation role.
3. A passion for supporting entrepreneurs, and making connections.
4. Proven ability developing social creative is a requirement (TikTok, Meta, YouTube, Twitter, LinkedIn, etc.)— experience working on a b2b brand is a plus.
5. Experience setting project-based goals that are directly aligned to company objectives.
6. Bias toward action, with a test-learn-iterate mentality.
7. Collaborative team player with a willingness to shift from high-level critical thinking to necessary tasks required to complete the job.
8. Excellent interpersonal, verbal, and written communications skills.
9. Ability to project manage multiple channels simultaneously.

Benefits/Compensation:

1. Comprehensive health insurance including group medical, dental, vision, life, accident, and disability options.
2. A hybrid work environment – you must be comfortable being in office 3 days a week in Golden, Colorado.
3. PTO in addition to eight standard holidays.
4. 401k plan with up to 5% employer matching contribution.
5. Inclusive workplace—an Equal Opportunity Employer that supports Diversity, Equity, and Inclusion.
6. Empowering environment—2019, 2020, 2021, 2022, 2023, 2024 Denver Post Top Workplace.
7. $400 annual Beauty and Wellness Allowance.

For this salaried, exempt position, the salary range is $70,000–$80,000 a year.

The pay for this job level is a general guideline only and not a guarantee of compensation or salary. Additional factors considered in extending an offer include (but are not limited to) responsibilities of the job, education, experience, knowledge, skills, and abilities, as well as internal equity, alignment with market data, applicable bargaining agreement (if any), and other law.