BrandPit is hiring: vacancy online marketer. safescan, zoetermeer in Nederland
BrandPit, Nederland, TX, United States, 77627
As Online Marketer at Safescan, you will be responsible for running all advertising and email (CRM) & marketing automation to build the brands, generate web traffic & grow (e-commerce) sales. Our products are the market leaders in Europe in money handling solutions.
You will focus on improving our digital presence by setting up and executing our online marketing activities. SEA is your most important channel for the short term, and setting up email marketing is also high on the agenda. There will also be some new and exciting online marketing projects that you can pick up from scratch!
You are part of the marketing team and report to the Head of Marketing & E-commerce. You will work closely with the e-commerce managers, content specialists, graphic designers, country sales, and the product team. You will also collaborate closely with our online marketing agencies in Europe and the USA.
This role requires an online marketer with a broad scope and knowledge, international experience, great project management skills, and the ability to oversee the bigger picture. The floor is yours to make an international impact and build a strong digital presence for Safescan.
Duties and Responsibilities
Digital advertising (Generating traffic to Safescan.com & sales on Amazon):
- Set up and implement digital marketing & media strategy.
- Manage advertising agencies running SEA campaigns to generate traffic and sales.
- Manage advertising agencies for other advertising channels, such as Display, LinkedIn, YouTube, and Affiliate.
- Manage marketplaces agency focusing on Amazon and other potential marketplaces.
- Media budget management; management of both branding & performance budget.
- Other projects related to digital advertising, such as cookieless areas.
Email (CRM) & Marketing Automation:
- Set up and optimize marketing emails.
- Set up and optimize automated flows (e.g., onboarding & engagement program).
- Implement new Email (CRM) and marketing automation tools.
- Manage and execute Email (CRM) and marketing automation roadmap.
- Set up and implement a 1st party data approach.
- Analytical, commercial, and customer-centric mindset.
Qualifications
- Higher Vocational Education (HBO) in Marketing or related field.
- 5+ years of online marketing experience, including advertising and Email/CRM.
- Strong understanding of technical requirements for marketing tools.
- Experience managing online marketing agencies.
- Strong communicator in English, both written and verbal.
- Living in the Netherlands.