vacancy online performance marketer. safescan, zoetermeer Job at BrandPit in Ned

As an Online Performance Marketer at Safescan, you will be responsible for running all advertising and email (CRM) & marketing automation to build the brands, generate web traffic, and grow (e-commerce) sales. Our products are the market leaders in Europe in money handling solutions.

Online Performance Marketer

You will focus on improving our digital presence by setting up and executing our online marketing activities. SEA is your most important channel for the short term, and setting up email marketing is also high on the agenda. Additionally, there will be some new and exciting online marketing projects that you can pick up from scratch!

You are part of the marketing team and report to the Head of Marketing & E-commerce. You will work closely with the e-commerce managers, content specialists, graphic designers, country sales, and the product team. You will also collaborate with our online marketing agencies in Europe and the USA.

This position requires an online marketer with a broad scope and knowledge, international experience, great project management skills, and the ability to oversee the bigger picture. The floor is yours to make an international impact and build a strong digital presence for Safescan.

Duties and Responsibilities

Digital Advertising (Generating traffic to Safescan.com & sales on Amazon)

• Set up and implement digital marketing & media strategy.
• Manage advertising agencies running SEA campaigns to generate traffic and sales.
• Manage advertising agencies running other advertising (potential) channels, such as Display, LinkedIn, YouTube, and Affiliate.
• Manage (focus on advertising part) Marketplaces agency that is running Amazon and (potential) other marketplaces.
• Media budget management; management of both branding & performance budget.
• Other projects related to digital advertising, such as the cookieless area.

Email (CRM) & Marketing Automation

• Set up and optimize marketing emails.
• Set up and optimize automated flows (e.g., onboarding & engagement program).
• Implement new Email (CRM) and marketing automation tooling.
• Manage and execute Email (CRM) and marketing automation roadmap.
• Set up and implement a 1st party data approach.
• Analytical skills.
• Commercial mindset.
• Customer-centric approach.

Qualifications

• Higher Vocational Education (HBO) in Marketing or related field.
• 5+ years of online marketing experience, preferably in advertising and Email/CRM.
• Strong understanding of technical requirements for marketing tools.
• Experience managing online marketing agencies.
• Strong communicator in English, both written and verbal.
• Living in the Netherlands.

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