Head of Brand Marketing

About Us

Rent the Runway (RTR) is transforming the way we get dressed by pioneering the world’s first Closet in the Cloud. Founded in 2009, RTR has disrupted the $2.4 trillion fashion industry by inspiring women with a more joyful, sustainable and financially-savvy way to feel their best every day. As the ultimate destination for circular fashion, the brand now offers infinite points of access to its shared closet via a fully customizable subscription to fashion, one-time rental or ownership.

About The Role

The Head of Brand Marketing will be responsible for making more women aware of, likely to consider purchasing from, and advocates for Rent the Runway.

What You’ll Do:

• Lead & manage a team including direct reports across brand & integrated marketing, creative, videography, and photography.
• Create a high-performing team, including hiring, coaching & retaining top talent.
• Review the organizational structure for the team, operating model, and optimal balance of internal and external resources required to support business goals.
• Drive collaborative business plans with business and product partners to ensure alignment on goals for the brand, proper resourcing and bets across channels to support brand goals.
• Own the overarching brand strategy, including audience insights, segmentation, & positioning.
• Define the core mechanisms that we will use to grow the brand, and prioritize investments across campaigns, partnerships, & creative production accordingly.
• Oversee the development of major creative campaigns for our core products and brand.
• Refine the processes our internal creative team uses to respond to marketing briefs and produce remarkable campaigns that drive awareness, retention, loyalty, and growth.
• Act as a strong cross-functional partner who is deeply invested in learning and supporting teams across the company.

Who You Are:

• Adaptable leader: You've proven that you can lead talented, dynamic teams in high growth environments with limited structure.
• Results oriented: You set clear and ambitious goals and hold yourself and your team to the highest standards to achieve those goals.
• Resourceful marketer: You know how to balance short-term financial goals with medium and longer-term brand needs and growth plans.
• Customer obsessed: You deeply care about your end customers and will do anything you can to make them happier.
• Tenacious: You are motivated by a challenge and are willing to try-fail-try again.

What You’ve Done:

• 12+ years of brand marketing experience for consumer retail or services.
• Experience at direct-to-consumer e-commerce company with $100-500M in revenue.
• Experience leading teams & diverse groups of functions.
• Experience with a range of brand building channels, including community, content and/or partnerships.
• Track record of high-caliber marketing campaigns that cut through the noise and drive business impact.
• Brand turnaround experience preferred.

Benefits:

At Rent the Runway, we’re committed to the wellbeing of our employees, and aim to create a workplace that fosters both personal and professional growth. Our inclusive benefits include, but are not limited to:

• Paid Time Off including vacation, paid bereavement, and family sick leave.
• Universal Paid Parental Leave for both parents + flexible return to work program.
• Paid Sabbatical after 5 years of continuous service.
• Exclusive employee subscription and rental discounts.
• Comprehensive health, vision, dental, FSA and dependent care from day 1 of employment.
• 401k match.
• Company wide events and outings.
• Office centric work with remote options on Fridays.

Rent the Runway is an equal opportunity employer.

The anticipated base salary for this position is $154,170 to $220,000. This position is also eligible for equity compensation.