Marketing Specialist Job at Hensley Beverage Company in Phoenix

MARKETING SPECIALIST

Hensley Beverage Company is a multi-generational, family-owned, local Arizona beverage wholesaler that distributes a wide portfolio of beverages, including Anheuser-Busch InBev (ABI) beers, top selling local and regional craft beers, premium non-alcohol beverages, and an extensive assortment of award-winning fine wines and spirits. We maintain a fine lineup of world-class products, and even more importantly, a strong team of world-class people.

Hensley Beverage Company is committed to the communities it serves and is known for its quiet but substantial philanthropy and volunteerism. The company support extends to hundreds of organizations in the areas of education, arts & culture, health and human services, and the promotion of diversity. Hensley Beverage Company maintains an annual event calendar with hundreds of events, supporting communities and organizations throughout Arizona.

Position Summary:

The Marketing Specialist is responsible for overseeing and managing all aspects of promotional events and activations. This role requires a strategic focus on driving event performance, building strong relationships with key stakeholders, and analyzing event data. Excellent organizational skills and a creative approach to problem solving is required.

Interested in learning more about Hensley Beverage? Follow the link below:

https://hensley.com/

Position Responsibilities may include, but not limited to:

• Lead the planning, on site execution and recapping of all event/activation assignments
• Activations will occur statewide including Northern and Southern Arizona regions
• Collaborate with leadership in marketing planning meetings and develop comprehensive market plans
• Lead and manage the execution of multiple promotions and events simultaneously, ensuring alignment with marketing objectives and budget parameters.
• Manges the tracking and analyzing of event or activation performance metrics
• Determines the financial viability and return on investment of the project
• Oversees and manages details of assigned budget per event or activation
• Develop and oversee on/off premise programming for key events
• Leads and conducts corporate on and off premise promotions and samplings
• Manages the schedule of volunteers and marketing representatives
• Ensure adherence to brand guidelines and promotional standards across all events.
• Manages fluctuating work volumes throughout the year and balances workload across peak and off peak seasons
• Build and maintain relationships internally and externally with key stakeholders including leadership, vendors and promoters
• Work with promoter(s) to sell in total portfolio, if applicable
• Attend and complete all necessary training classes for continuous improvement

Required Skills and Experience:

• Computer / digitally literate; ability to operate Windows operating system. Proficient with Microsoft Office.
• At least 21 years of age.
• Prior experience related to events/promotions is preferred.
• Regularly required to lift and/or move up to 50 pounds, frequently lift and/or move more than 100 pounds and occasionally lift and/or move up to one hundred sixty-five (165) pounds.
• Work in office, event sites, and occasionally activate in local bars and nightclubs.
• Special Event venues (outdoor festivals, concerts, golf tournaments, charity events etc.)

Preferred Skills and Experience:

• Fluent in Spanish (read, write and speak) is preferred but not required.

Hensley Benefits:

• Medical, Dental, and Vision insurance plus EAP, 401K, Tuition Reimbursement
• PTO - Paid time off
• Sick time
• Safe Ride Home- Cab ride or UBER reimbursement