Thecentermemphis is hiring: Director - Direct Marketing Audience & Experience (M

At ALSAC you do more than make a living; you make a difference.

We like people who are different…because we’re different, too. As one of the world’s most iconic and respected nonprofits, we know what it’s like to stand out. That’s why we’re looking at you. Your background, perspective, and desire to make an impact set you apart. As we work to help St. Jude cure childhood cancer, we're calling on the game-changers, innovators and visionaries to join our family. Not just for the kids of St. Jude, but also for you. Because at ALSAC, we develop and celebrate our employees. So, bring your whole, authentic self and become part of our shared mission: Finding cures. Saving children.

Job Description

We are seeking a highly skilled and innovative Director - Direct Marketing Audience & Experience to lead our efforts in optimizing performance, improving donor profiling and retention activities, and enhancing overall marketing effectiveness across offline channels. This role involves leveraging advanced analytics, predictive modeling, and machine learning to drive strategic insights and campaign success. The ideal candidate will be responsible for leading the analytical insights of donor lifecycle campaigns, donor behavior analysis, and the development and execution of significance testing, along with presenting campaign results and optimization opportunities.

Key Responsibilities:

Strategic Leadership:

• Manage the development, planning, and implementation of all activities within the assigned area to ensure ALSAC meets its critical goals and supports overall business objectives effectively and efficiently.
• Design and execute experiments to test and measure marketing campaign effectiveness, including setting up experiments, establishing control groups, and devising A/B tests.

Team Development:

• Develop, mentor, and coach a team of professionals, providing guidance on strategy, administration, procedures/policies, analysis, and communication.
• Foster an inclusive environment for team members to excel and deliver their best work, holding the team accountable to deliverable deadlines and coordinating between internal and external teams.

Financial Management:

• Manage multi-million-dollar expense and revenue activities for one-time giving offline donor marketing efforts, including creating and allocating annual budgets, ongoing forecasting, and monitoring results to optimize marketing campaigns and predict donor behavior accurately.

Analytical Insights:

• Ensure optimal donor experience and performance using advanced analytics, predictive modeling, and machine learning to enhance overall marketing effectiveness across offline channels.
• Lead the analytical insights of donor lifecycle campaigns, donor behavior analysis, and the development and execution of significance testing, along with presenting campaign results and optimization opportunities.

Innovation and Testing:

• Research and test innovative solutions to address areas of opportunity and enhance offline approaches to achieve overarching campaign goals.
• Act as a change agent, transforming donor behavior understanding into measurable business results.

Performance Metrics:

• Meet KPIs to measure success across audience-defined categories, such as new donors, multi-year donors, and planned giving donors.
• Establish offline benchmarks and leverage data to increase personalization efforts, driving more effective and efficient acquisition, engagement, and retention success.

Direct Mail Strategy:

• Develop and maintain a holistic direct mail (offline) messaging strategy utilizing a data-driven and audience-led approach.
• Partner with audience and performance marketing strategy teams across ALSAC to develop offline journeys to meet Direct Marketing acquisition and retention goals.
• Identify and capture high-value audience segments using machine learning and expand targeting capabilities across new and emerging platforms.

Cross-Department Collaboration:

• Work across the department and enterprise to recommend solutions for direct marketing workflow and operational needs, ensuring integration across all divisions and positioning direct marketing fundraising programs for success.
• Develop and maintain strong partnerships with peers in related departments across the organization.

Policy and Procedure Development:

• Establish and enforce policies and procedures to improve the overall operation and effectiveness of the organization.
• Operate within established budgetary parameters and utilize strong problem-solving skills to address issues proactively and develop problem-solving skills among team members.

Stakeholder Relationships:

• Maintain positive relationships with third-party vendors, partners, organizations, and volunteers, representing ALSAC-St. Jude's Children's Research Hospital positively in all areas.

Qualifications:

• Proven experience in driving donor growth through acquisition and retention strategies and designing statistically sound experiments for continuous optimization.
• Experience managing multi-million-dollar revenue growth and expense budgets, with a track record of building marketing campaigns to drive growth.
• Ability to pivot between analytical and creative thinking, acting as a data-powered strategist.
• Strong analytical skills to interpret large data sets and make strategic marketing decisions.
• Strategic thinker with the practical ability to be hands-on as needed.
• Experience in audience segmentation and data management platforms.
• Strong communication and interpersonal skills for internal and external relationships, with the ability to resolve conflicts effectively.
• At least 5 years of experience leading data-driven, high-performing teams in a fast-paced environment.
• Bachelor's degree or equivalent experience; advanced degree preferred.
• Preferred experience in machine learning, data mining, forecasting, and data visualization tools such as Tableau or Power BI.
• Knowledge of direct mail list rental and exchange best practices, print production methodology, brand development, and the postal process.

Benefits & Perks

The following Benefits & Perks apply to Full-Time Roles Only.

We’re dedicated to ensuring children and their families have every opportunity to enjoy life’s special moments. We’re also committed to giving our staff excellent benefits so they can do the same.

• Core Medical Coverage: (low cost low deductible Medical, Dental, and Vision Insurance plans)
• 401K Retirement Plan with 7% Employer Contribution
• Exceptional Paid Time Off
• Maternity / Paternity Leave
• Infertility Treatment Program
• Adoption Assistance
• Education Assistance
• Enterprise Learning and Development
• And more

ALSAC is an equal employment opportunity employer.

ALSAC does not discriminate against any individual with regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, transgender status, disability, veteran status, genetic information or other protected status.

No Search Firms:

ALSAC does not accept unsolicited assistance from search firms for employment opportunities. All resumes submitted by search firms to any ALSAC employee or ALSAC representative via email, the internet or in any form and/or method without being contacted and approved by our Employee Experience team and without a valid written search agreement in place will result in no fee being paid if a referred candidate is hired by ALSAC.