Creative Director – Marketing Job at The Potter's House of Dallas in Dallas

The Creative Director is responsible for leading and managing the creative team, including graphic designers, multimedia designers, UI/UX designers, and copy editors, to ensure all creative outputs align with the organization’s goals and brand identity. This role combines visionary leadership with hands-on oversight, driving the development of engaging, audience-focused content across traditional and digital platforms. The Creative Director ensures that all design, multimedia, and written assets deliver a consistent and compelling brand experience while meeting project goals and deadlines.

Key Responsibilities:

Creative Vision and Strategy

• Develop and implement the overall creative strategy, ensuring alignment with organizational goals and marketing objectives.
• Define and communicate the creative vision for projects, ensuring it is consistently reflected across all design, multimedia, and editorial outputs.
• Establish and enforce creative guidelines that ensure brand consistency across platforms and channels.

Team Leadership and Management

• Oversee a team of creative professionals, including graphic designers, multimedia designers, UI/UX designers, and copy editors.
• Provide leadership, mentorship, and constructive feedback to team members, fostering a collaborative and innovative work environment.
• Delegate tasks effectively, ensuring that each team member’s strengths are utilized and deadlines are met without compromising quality.
• Conduct regular team meetings to review progress, address challenges, and align on priorities.

Project Oversight and Quality Assurance

• Collaborate with marketing and project management teams to understand project goals, timelines, and deliverables.
• Review and approve creative concepts, designs, multimedia assets, and editorial content to ensure high-quality outputs that align with project objectives.
• Conduct quality assurance checks to ensure accuracy, consistency, and adherence to brand guidelines in all creative deliverables.

Cross-Functional Collaboration

• Partner with the Director of Channel Strategy and marketing teams to align creative assets with campaign strategies and audience engagement goals.
• Work with the Project Manager to allocate resources, prioritize tasks, and ensure project timelines are met.
• Collaborate with data and analytics teams to assess the performance of creative assets and incorporate insights into future projects.

Design, Multimedia, and Editorial Oversight

• Lead the development of visually compelling designs, multimedia content, and user-centered digital experiences.
• Ensure that graphic designers produce high-quality visuals for campaigns, social media, and print.
• Oversee multimedia designers in creating video, animation, and other dynamic content for digital platforms.
• Guide UI/UX designers in developing user-friendly, aesthetically pleasing digital experiences that align with audience needs.
• Ensure copy editors maintain consistent tone, style, and accuracy across all written content, from marketing materials to digital assets.

Innovation and Trend Analysis

• Stay current on industry trends, technologies, and audience preferences to keep the organization at the forefront of creative innovation.
• Encourage the team to experiment with new tools, techniques, and formats to enhance creative outputs and engagement.
• Introduce new workflows, tools, or methodologies to improve efficiency and quality across the creative team.

Budget and Resource Management

• Manage the creative department’s budget, ensuring optimal use of resources for tools, software, and external partnerships.
• Identify and hire freelancers, contractors, or agencies for specialized projects as needed, ensuring their work aligns with the team’s vision.

Skills and Qualifications:

Creative and Strategic Expertise

• Strong understanding of design principles, multimedia production, and user-centered digital design.
• Expertise in storytelling, branding, and creating visually cohesive, audience-focused content.
• Ability to oversee and integrate design, multimedia, and editorial efforts into unified creative outputs.

Leadership and Team Development

• Proven experience leading creative teams and managing cross-disciplinary professionals.
• Skilled in providing constructive feedback, fostering a positive team culture, and mentoring junior team members.
• Ability to balance big-picture vision with attention to detail and day-to-day team management.

Project and Workflow Management

• Strong organizational and project management skills, with the ability to oversee multiple projects and teams simultaneously.
• Proficiency in prioritizing tasks, allocating resources, and meeting deadlines.

Technical Proficiency

• Familiarity with design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects).
• Understanding of UI/UX design principles and tools like Figma, Sketch, or Adobe XD.
• Experience with editorial workflows and tools for copy editing, such as Grammarly or editorial style guides.
• Knowledge of project management tools like Asana, Monday.com, or Trello to coordinate team efforts.

Experience:

• Bachelor’s degree in graphic design, Multimedia, Marketing, Communications, or a related field (or equivalent experience).
• 7–10 years of experience in creative roles, with at least 3–5 years in a leadership position overseeing diverse creative teams.
• Proven track record of successfully managing and delivering creative projects across traditional and digital platforms.

Tools and Software:

• Design and Multimedia: Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects), Figma, Sketch, or similar tools.
• Collaboration and Project Management: Asana, Monday.com, Slack, or similar platforms.
• Editorial Tools: Grammarly, Google Docs, or other copy-editing tools.

Additional Traits for Success:

• Visionary Thinking: Ability to see the big picture and translate it into actionable creative strategies.
• Attention to Detail: Ensures all creative outputs meet quality standards and align with brand identity.
• Adaptability: Flexible in adjusting strategies and priorities based on evolving organizational goals or audience needs.
• Collaboration: Builds strong relationships with cross-functional teams and external partners.
• Creative Leadership: Passion for fostering creativity, innovation, and collaboration within the team.

Schedule:

• 8-hour shift
• Days and hours may vary

This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by their supervisor.