Creative Strategist Job at Doing Things Media in New York

At Doing Things, our process is unique, but our purpose is clear. We connect consumers across the world through humor and happiness. Doing Things is responsible for the funniest, most shareable, and culturally relevant memes and video content on the Internet. The company is making ordinary life relatable, humorous and entertaining through a portfolio that includes some of the most popular brands built on Instagram, including Middle Class Fancy, Shithead Steve, Overheard, Recess Therapy, Bob Does Sports and Animals Doing Things, among others. Through its IP, Doing Things fuels consumer products, branded content, video licensing, publishing and original entertainment across digital and linear TV. Founded in 2017, Doing Things touts more than 35+ unique brands and delivers more than 100 pieces of original and curated content daily to an audience of more than 80 million followers across Instagram, Facebook, TikTok, YouTube and Snap. This includes the company’s fast-growing direct-to-consumer products business, featuring comedic apparel and accessories based on what’s trending, as well as our Breezy golf apparel line. Today, Doing Things is looking to expand its team as we extend our reach to bring smiles to millions of new community members across the globe. Job Description: We are seeking a Creative Strategist to join our creative team and support the Overheard portion of the Brand Partnerships creative team with our growing list of clients. As a Creative Strategist, you are integral to the entire branded campaign process, from pre to post sale. You work hand in hand with the Associate Creative Director on the Overheard team alongside the Marketing team, Account Managers, and Sales Leads to brainstorm, create, and analyze all creative output. You have a deep understanding of social media culture, the general zeitgeist, and can use your experience to inform strategy, rationale, and optimizations throughout the flight of branded content campaigns. This is a New York City based hybrid role, with an in-office presence required approximately 2-3 days per week. Responsibilities: Handling RFP creative and requests Brainstorming with ACD, Sales Leads, and Account Managers on creative strategy, aligning our brand voice with client asks Having a breadth / deep knowledge of historical social media “trends/formats” that pertain to and help the RFP Based on the internal briefing with pre-sale stakeholders, synthesize the request and brief the slack channel / creative team Deck building and collaboration with pre-sale stakeholders Developing creative mocks and examples Assisting in the creation of slides that articulate our creative strategy from briefing calls and brainstorms. Kick off calls Speaking to clients about creative strategies and as an expert on the Doing Things pages and IP’s voice and tone Provide client education, from a creative POV, to help them understand our approach to ideas and methods of organic content integration Brand messaging Understand how to translate brand messaging effectively to our audiences in a way that also yields positive sentiment from the audience and results for the campaign performance Maintain awareness around brand priorities // safety, while providing effective solutions to execute campaign needs & deliverables Content delivery and contextualization  Educate clients on social media trends and the intricacies of the voice and tone of our pages. Make brands feel comfortable with the content we’re delivering and instill confidence in our work. Revisions, content delivery, and quality assurance throughout the campaign Execute revisions in a timely and satisfactory manner. Know when and how to compromise on brand feedback in a way that protects the core of the creative while meeting brand desires. Qualifications: Excellent, empathetic, and solutions-oriented communication is a must -- both internally & externally 3-5 years of creative experience working on the brand or agency side Is very, very online. Understand what makes great, highly shareable content. You have a mental rolodex of both superb and cringe content examples. You are up to date with pop culture, trends, and ‘what’s cool’ at any given moment Ability to easily decipher an RFP or creative brief and understand the key goals and desires of the client that are most important Understands NY and LA and the intricacies of each city and the people that make them great A familiarity with OverheardLA/Overheard New York and the tone and audience Is a team player. Able to work across and with different teams and departments at Doing Things in a friendly manner Is organized. You can stay on top of multiple projects at once Self sufficient. You can take an idea and run with it—making it your own, and executing on it A strong copy writer. You can distill a quippy joke down to a short bite-sized caption or piece of content Comfortable with a fast and ever-changing environment Effective time management and organizational skills, as well as strong attention to detail Loves to laugh & make people laugh What We Offer: At Doing Things, you make an immediate impact. Doing Things is a start-up made up of smart, talented and driven people looking for other potential team members with the same attitude of innovation and excellence. We offer incredible opportunities to learn and work on projects that are at the forefront of the internet media landscape and are transforming digital advertising. We offer competitive compensation that includes cutting edge work and the opportunity to join a rapidly growing startup with a proven product. The base salary for this position at the time of posting will range from $80,000 to $90,000 USD. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility, and qualifications. EOE At Doing Things, we don’t just accept differences - we celebrate them, we support them, and we thrive on them for the benefit of our employees, our brands and our community. Doing Things is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. Disclaimer Doing Things does not interview candidates via email and job offers are only extended after a thorough interview process involving phone and/or video interviews. If you receive a suspicious email regarding a position with Doing Things and/or a job offer, please do not respond. Forward that email to jobs@doingthings.com.