Soni Resources
The Marketing Director will lead the development and execution of a comprehensive marketing strategy, blending traditional, omnichannel, and digital media approaches to promote the company's brand and products. This individual will oversee targeted campaigns for Healthcare Providers (HCPs) and consumers, ensuring alignment with ethical and regulatory standards. They will play a critical role in building brand recognition, fostering customer and influencer relationships, and driving product growth. Collaboration with cross-functional teams, such as Sales, Managed Markets, and Medical, is essential for achieving organizational goals. Additionally, the Marketing Director will manage a high-performing marketing team, ensuring the department operates efficiently and effectively.
Required Skills
Proven experience leading the development and execution of comprehensive marketing strategies. Expertise in creating targeted HCP and consumer campaigns. Strong understanding of digital media strategies and omnichannel marketing. Experience managing external partners, such as advertising agencies, with clear performance metrics. Strong organizational and budget management skills to oversee departmental resources. Comprehensive knowledge of regulatory and compliance requirements in promotional activities. Preferred Skills
Go-to-market strategies for new product launches Experience in the healthcare, pharmaceutical, or related industries. Demonstrated ability to build and foster customer/influencer relationships. Expertise in leveraging analytics to measure and exceed marketing program performance. Proven leadership and mentoring skills to develop a high-performing marketing team.
Compensation:
$180,000 - $200,000 Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications.
Required Skills
Proven experience leading the development and execution of comprehensive marketing strategies. Expertise in creating targeted HCP and consumer campaigns. Strong understanding of digital media strategies and omnichannel marketing. Experience managing external partners, such as advertising agencies, with clear performance metrics. Strong organizational and budget management skills to oversee departmental resources. Comprehensive knowledge of regulatory and compliance requirements in promotional activities. Preferred Skills
Go-to-market strategies for new product launches Experience in the healthcare, pharmaceutical, or related industries. Demonstrated ability to build and foster customer/influencer relationships. Expertise in leveraging analytics to measure and exceed marketing program performance. Proven leadership and mentoring skills to develop a high-performing marketing team.
Compensation:
$180,000 - $200,000 Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications.