Head of Digital (Artist Specific) Job at Live Nation in New York

Head of Digital (Artist Specific)

Apply locations: New York, NY, USA

Time type: Full time

Posted on: Posted 5 Days Ago

Job Requisition ID: JR-76008

Job Summary:

Title: Head of Digital (Artist Specific)

Reports to: Artist/CEO + Digital/Music Department + Roc Management

Location: New York, NY

The Role:

Roc Nation is seeking a Head of Digital for a tier 1 artist and artist’s businesses. This position reports to the Artist/CEO + Artist Digital/Music Department + Roc Management and serves as a Lead strategist across DSP relationships, strategies, partnerships, and all digital initiatives for their music and business entities. They will lead, develop, and collaborate with plans, goals, and strategies across all the Artists’ businesses and ensure campaigns are at the highest level.

Responsibilities will include creating the DSP and Digital vision within the company. Locate revenue-generating opportunities, manage partner relationships, strategize and execute promotional campaigns, design and implement creative marketing plans, secure digital merchandising/playlisting, facilitate requests between artists/partners/managers, and oversee artist’s programs and platforms.

Key Responsibilities:

• Highly experienced individual with strong DSP and Social Media Platform relationships
• Build new long-term relationships and unique partnerships
• Content Marketing: Develop and execute digital marketing, sales/commerce, and content distribution strategies, and tour promotions for clients; prepare pitches to key digital, mobile, and online promotional partners to secure retail/social campaigns and marketing opportunities for releases supported by various departments
• Partner Management: Support and manage relationships with key digital partner accounts; liaise with label/distribution teams, artist management, and partners
• Site and Social Development / Management: Support and manage new initiatives.
• Creative Marketing and Revenue Development: Drive artist awareness and audience growth through creative strategies, including influencer campaigns, exclusive content promotions, and editorial placements. Launch marketing programs, contests, and direct-to-consumer (D2C) initiatives to increase fan engagement and generate revenue streams.
• Reporting and Analysis: Responsible for tracking and utilizing reporting and analysis provided by the data department

Qualifications:

• Bachelor's degree in a related field preferred
• 8-10 years experience managing the use of and/or relationships with digital distribution and social platforms
• Experience leading and managing a dynamic team across different markets/time zones
• Extensive knowledge of and passion for the music and digital market
• An in-depth understanding of social media platforms, industry trends, new technologies, and digital music services
• Strong sense of the tone and voice of the Artist
• The highest attention to detail
• Track record building and maintaining strong business relationships
• Strong oral/written communication skills
• The drive to take initiative, work independently, and be accountable while also working as a team player who is collaborative, positive, and flexible
• Experience running reports and exporting data from Google Analytics, email service providers, CRM, and other audio/video/social platforms
• Experience working with management systems
• Knowledge using basic audio, photo, and video editing programs

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

EQUAL EMPLOYMENT OPPORTUNITY
Roc Nation strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.

HIRING PRACTICES
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