Leviton Manufacturing
Senior Product Marketing Manager
We are seeking a dynamic and experienced Senior Product Marketing Manager to join our team. In this hybrid role (4 in, 1 home), you will lead our marketing efforts, develop strategic marketing plans and campaigns, and drive brand growth for a specific subset of our residential product lines. You will work closely with cross-functional teams to ensure our marketing initiatives align with our business goals and resonate with our target audience.
Key Responsibilities:
- Develop and implement comprehensive marketing strategies to increase brand awareness and market share.
- Build marketing plans to support product introductions that are customized to fit the needs of each specific launch.
- Collaborate with product management, sales, and relevant teams to develop a communication and positioning plan for individual markets and segments.
- Plan and execute the marketing programs, advertising, and promotion activities for the product line of responsibility.
- Provide direction to marketing department personnel who are responsible for supporting the determined initiatives, programs, and promotions.
- Develop and continuously improve marketing processes and policies needed to support company requirements and customer wants and needs.
- Monitor and report on the effectiveness of marketing campaigns, using data-driven insights to optimize performance.
- Research, analyze, and report on industry, technological, demographic, and competitive trends to capitalize on market opportunities and minimize the effects of competitive activity.
- Provide comprehensive briefs to the creative team for execution.
Managerial Responsibilities:
Responsibilities as a manager may include interviewing and hiring employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints; and resolving problems.
Minimum Requirements:
- Must be effective in working in a cross-functional environment.
- Must have excellent communication (verbal and written) and organizational skills and familiarity with SEO best practices.
- Must have the ability to communicate effectively at all levels.
- Must have proven experience tracking campaign effectiveness through tools such as SFDC, Eloqua, etc.
- Must have an excellent understanding of consumer marketing, segmentation, vertical markets, and the development of a marketing communication plan.