Leviton Manufacturing
Senior Product Marketing Manager We are seeking a dynamic and experienced Senior Product Marketing Manager to join our team. In this hybrid role (4 in, 1 home), you will lead our marketing efforts, develop strategic marketing plans and campaigns, and drive brand growth for a specific subset of our residential product lines. You will work closely with cross-functional teams to ensure our marketing initiatives align with our business goals and resonate with our target audience.
Experience, qualification, and soft skills, have you got everything required to succeed in this opportunity Find out below. Key Responsibilities:
Develop and implement comprehensive marketing strategies to increase brand awareness and market share. Build marketing plans to support product introductions that are customized to fit the needs of each specific launch. Collaborate with product management, sales, and relevant teams to develop a communication and positioning plan for individual markets and segments. Plan and execute the marketing programs, advertising, and promotion activities for the product line of responsibility. Provide direction to marketing department personnel who are responsible for supporting the determined initiatives, programs, and promotions. Develop and continuously improve marketing processes and policies needed to support company requirements and customer wants and needs. Monitor and report on the effectiveness of marketing campaigns, using data-driven insights to optimize performance. Research, analyze, and report on industry, technological, demographic, and competitive trends to capitalize on market opportunities and minimize the effects of competitive activity. Provide comprehensive briefs to the creative team for execution. Managerial Responsibilities: Responsibilities as a manager may include interviewing and hiring employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints; and resolving problems.
Minimum Requirements:
Must be effective in working in a cross-functional environment. Must have excellent communication (verbal and written) and organizational skills and familiarity with SEO best practices. Must have the ability to communicate effectively at all levels. Must have proven experience tracking campaign effectiveness through tools such as SFDC, Eloqua, etc. Must have an excellent understanding of consumer marketing, segmentation, vertical markets, and the development of a marketing communication plan.
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Experience, qualification, and soft skills, have you got everything required to succeed in this opportunity Find out below. Key Responsibilities:
Develop and implement comprehensive marketing strategies to increase brand awareness and market share. Build marketing plans to support product introductions that are customized to fit the needs of each specific launch. Collaborate with product management, sales, and relevant teams to develop a communication and positioning plan for individual markets and segments. Plan and execute the marketing programs, advertising, and promotion activities for the product line of responsibility. Provide direction to marketing department personnel who are responsible for supporting the determined initiatives, programs, and promotions. Develop and continuously improve marketing processes and policies needed to support company requirements and customer wants and needs. Monitor and report on the effectiveness of marketing campaigns, using data-driven insights to optimize performance. Research, analyze, and report on industry, technological, demographic, and competitive trends to capitalize on market opportunities and minimize the effects of competitive activity. Provide comprehensive briefs to the creative team for execution. Managerial Responsibilities: Responsibilities as a manager may include interviewing and hiring employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints; and resolving problems.
Minimum Requirements:
Must be effective in working in a cross-functional environment. Must have excellent communication (verbal and written) and organizational skills and familiarity with SEO best practices. Must have the ability to communicate effectively at all levels. Must have proven experience tracking campaign effectiveness through tools such as SFDC, Eloqua, etc. Must have an excellent understanding of consumer marketing, segmentation, vertical markets, and the development of a marketing communication plan.
#J-18808-Ljbffr