Digital Content Strategist

Overview: We are looking for a highly motivated

Digital Content Strategist

to join our team and help drive the creation and distribution of compelling content that supports our digital marketing goals. In this role, you will focus on developing content strategies that increase brand visibility, engage our target audience, and drive measurable results. Key Responsibilities: Content Strategy & Development Develop

and

execute

content strategies across various channels (web, social media, blog, email, etc.) to drive traffic, engagement, and conversions. Archive

and

repurpose

content for multiple platforms and occasions Collaborate

with internal teams to create content that supports their initiatives. Develop

content calendars and workflows to ensure consistent and timely content delivery. Plan

and

create

engaging content (blogs, articles, landing pages, emails, social media posts) that align with brand messaging and marketing goals. Email Marketing Create

email content for newsletters, and promotions, and lead nurturing campaigns that resonate with audiences. Track and analyze

email performance and make data-driven adjustments to improve campaign results. Social Media Strategy & Execution Develop

and

manage

organic social media campaigns that drive engagement, build community, and increase brand awareness across platforms (Facebook, Instagram, LinkedIn, etc.). Engage

with followers and online communities to build relationships, answer questions, and generate conversation around the brand. Curate

content for social channels, ensuring a consistent voice and message across all platforms. Monitor

social media trends and conversations to incorporate relevant topics into the content strategy. Analytics & Reporting Track and measure

content performance using tools like Google Analytics, social media insights, and email marketing platforms. Generate reports

on content performance (traffic, engagement, conversions) and recommend improvements to optimize future content strategies. Use data insights

to continually optimize content for better engagement and ROI. Requirements: 3+ years

of experience in content strategy, digital marketing, or a related field. Detail-oriented, with strong project management skills and the ability to meet deadlines in a fast-paced environment. Familiarity with

social media platforms

and best practices for organic growth (Facebook, Instagram, LinkedIn, etc.). Experience with

email marketing

platforms (e.g., Mailchimp, HubSpot). Superb

writing, editing , and communication skills. Creative thinker with the ability to develop fresh and engaging content ideas. Ability to

analyze data

and use insights to refine content strategies.