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Overview

• At BAND, we sponsor and collaborate with diverse channels—including brands, media/influencers, organizations, events, professional groups, users, and more—to expand our reach and attract new customers.
• We are seeking a motivated and creative Channel Marketing Specialist to support our marketing efforts by developing and executing channel-specific content and campaigns for the BAND app, with the potential to support future services from NAVER U.Hub as needed.
• In this role, you will play a key part in content creation, activation, and the execution of channel marketing strategies to drive awareness, user acquisition and engagement across diverse channels.

Key Responsibilities:

Channel Strategy and Collaboration

• Research and identify new channels to maximize audience reach and engagement.
• Develop co-marketing initiatives that support growth and brand visibility.
• Collaborate with internal and external teams to ensure cohesive messaging and brand consistency across all channels.

Channel Activation and Account Management

• Develop and execute channel-specific marketing programs to effectively educate channel audiences about BAND and drive adoption and engagement.
• Create and implement BAND app rollout plans across partner organizations, ensuring successful adoption and ongoing usage of the app.
• Monitor campaign performance by tracking key metrics (e.g., sign-ups, engagement, referrals), and regularly update the team and partners with insights and progress reports.
• Provide ongoing support and guidance to channel partners, addressing any challenges, providing marketing support, and maintaining strong relationships to maximize impact.

Content Creation and Placement

• Collaborate with the design team to produce channel-optimized marketing assets, such as advertisements, presentations, educational content, in-app posts, use cases, guides, scripts, videos, and other collateral.
• Coordinate with channel partners to ensure content is published on schedule, analyze results, and optimize future efforts.

Event Representation and Lead Management

• Attend and represent BAND at conferences, facilitating booth programs, presenting or coordinating speaking sessions, and engaging with target audiences.
• Lead content manage pre- and post- event communication efforts related to event participation.
• Follow up with leads after events, send emails, and host product demos as needed to maintain interest and build relationships.

Skills and Qualifications:

Content Creation and Communications

• Excellent written and verbal communication skills, with the ability to craft engaging content for different channels.
• Strong content creation skills, including messaging, copywriting, and visual execution.
• Strong interpersonal skills to build and maintain relationships with partners.
• Ability to work independently and collaboratively with cross-functional teams.

Organizational, Analytical, and Problem-Solving Skills

• Highly detail-oriented with minimal errors and a proactive approach to problem-solving.
• Strong organizational skills with the ability to manage and balance multiple projects in a fast-paced environment.
• Results-oriented mindset with proactive problem-solving abilities.
• Proven ability to manage marketing initiatives and track campaign performance metrics.
• Creative thinker with the ability to generate innovative ideas and solutions.

Technical Skills:

• Proficiency in content creation and marketing tools (e.g., Canva, Adobe Creative Suite, HubSpot, or similar).
• Proficient with basic office software (e.g., Google Docs, Slides, Excel).
• Familiarity with analytics tools (e.g., Google Analytics, social media insights) to track and measure campaign performance.
• Strong understanding of content strategy and campaign management.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3+ years of experience in channel marketing, digital marketing, content creation, or a related role.
• Experience in tech, account management, or growth-oriented marketing roles is a plus.
• Experience with event management and coordination is a plus.
• Must be willing and able to travel and represent BAND at events and conferences.