Marketing Specialist Job at The Judge Group in Long Beach

Our client is currently seeking a Marketing Specialist to join their team in Long Beach, CA ! Interested and qualified? Apply today! In this role, you will be responsible for creating visually appealing designs for our product labels, marketing materials, and online social media platforms. You will collaborate with the marketing team to develop brand identities and ensure consistency across all design elements. The Marketing Specialist will also stay updated on industry trends and incorporate innovative design strategies into their work. Responsibilities: Creating content: Developing promotional materials for web-based marketing, social media, email marketing, account-based marketing, infographics, sales and marketing presentations, and marketing videos. SEO/SEM Marketing: SEO focus on website optimization for organic search traffic; SEM includes both organic search and paid advertising to attract traffic. Managing social media: Managing the company's social media content across various channels and creating reports on social media performance. Analyzing performance: Tracking metrics like customer loyalty, conversion rates, and customer satisfaction to evaluate the effectiveness of marketing materials. Planning and executing campaigns: Drafting and proposing communications campaigns, and attending trade shows and community fairs. Creating sales presentations in PPT. Maintaining website: Front/back-end upkeep; edits to content/graphics as necessary. Trade Marketing: Assistance in all aspects of trade marketing including webinars, conferences, and trade events/meetings. Maintaining project timelines and budgets: Creating and monitoring budgets to ensure timely completion. Proficiency in graphic design software such as Adobe Photoshop and Illustrator. Knowledge of branding principles and ability to develop visually cohesive designs. Strong artistic and creative abilities. Strong design sense and vision; coordinate with the marketing team to develop creatives for each channel. Qualifications & Requirements: 5-7 years of experience in a related field (Nutraceutical experience preferred, but we are open to food/beverages, ingredients, flavor, or pharmaceuticals). Bachelor's degree in digital marketing, marketing, or communications preferred. Proficiency in the following programs is highly desirable: Adobe Illustrator Microsoft Office (PPT, Excel) Google Analytics WordPress or equivalent. Seniority level Mid-Senior level Employment type Full-time Job function Marketing Industries Marketing Services #J-18808-Ljbffr