Social Media Manager Job at YPC Media in Rochester

Do you want to use your creative and strategic mindset to help small to medium sized businesses? We are looking for a highly organized, self-directed Social Media professional to join our team. The Social Media Manager will be responsible for the strategy and implementation of multiple social media products for our clients.

Responsibilities:

• Develop social media strategies for small to medium sized businesses
• Manage all social media products from YPC Media's menu of products
  • This includes paid and organic social media strategies.
• Create and maintain monthly reports on current products and emerging trends to report directly to the Director of Operations
• Expertise in paid media, with a focus on social media; knowledge of programmatic, search and/or traditional media experience a plus
• Identify opportunities to improve the social media products and services YPC Media provides to their customers.

Requirements

• A Bachelor's degree in Business, Marketing, Communications or a related field
• 3-5 years of social media management experience
• 3-5 years of Facebook Business Manager experience
• Ability to create ad designs and write ad copy
• 3-5 years of experience creating content calendars for brands
• Any Facebook Blueprint Certifications are a plus but not required
• Displays in-depth knowledge and understanding of social media platforms
• Excellent communication skills, both oral and written.
• Has the ability to create social media content for a variety of industries
• Stays up to date with all Social Media marketing industry trends