Trex Company is hiring: Content Specialist in Winchester
Trex Company, Winchester, VA, United States, 22603
When you work at Trex, you’re helping to grow and enhance a true original. You join a company that boldly launched an entire industry… and still leads the way.
We are looking for a Content Specialist to help us with asset management and content creation. As a Trex Content Specialist, you will create, optimize, and manage engaging, multi-channel content to align with brand strategy, drive audience engagement, and support marketing goals. This role is a key member of our Marketing team.
RESPONSIBILITIES
- Maintain Digital Asset Management tool and other portals and platforms that house multimedia assets.
- Organize and maintain key content marketing items such as editorial calendars, email template development/upkeep, and literature online/offline components.
- Develop high-quality, engaging content for various channels, including web, social media, email, and print materials.
- Create and edit copy, visuals, and multimedia to align with brand voice and style guidelines.
- Collaborate with designers, writers, and other team members to produce cohesive content campaigns.
- Assist in developing content calendars and strategies to align with marketing goals.
- Conduct research to identify audience interests, industry trends, and best practices for content creation.
- Proofread and edit content to ensure accuracy, consistency, and adherence to brand standards.
- Support the integration of SEO strategies to optimize content visibility and engagement.
- Monitor performance metrics and audience engagement to optimize content for each channel.
ABILITIES & SKILLS
- Exceptional copywriting skills with a focus on engaging and persuasive messaging.
- Sharp eye for design, with an understanding of how visuals enhance storytelling.
- Talent for crafting compelling brand narratives that resonate with target audiences.
- Agility to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
- Highly organized and detail-oriented, ensuring accuracy and consistency in all work.
- Graphic design experience is a plus, bringing added value to content creation and visual storytelling.
EXPERIENCE
We are looking for candidates with a bachelor's degree in marketing, communication or a related field of study and 2+ years of experience at an agency or in-house. If you have previous experience with content marketing strategies and a willingness to adapt to the ever-evolving digital landscape we want to hear from you!
BENEFITS & PERKS
We believe that effort should be rewarded. We take care of you as part of our Trex family so you can take care of yours. Here are some of the perks beyond the paycheck:
- Time Off- We’ll give you paid holidays and paid vacation.
- Health, Dental and Vision Insurance- Choose from a variety of options. We’ll cover a generous share of the cost. Plus, you can earn lower rates through our wellness program.
- 401(k) With Company Match- Save for your retirement and we’ll match it dollar for dollar.
- Tuition Reimbursement - We’re all about lifting each other to the next level. When you’re ready to get the degree, we’ll pick up part of the tab.
- Training and Education - We offer dozens of options to boost your performance – both online and on-site nearby.
- Stock Purchase Program - Invest in Trex at a discounted price.
- Employee Discount Program - When you make the World’s No. 1 Decking Brand, you’ll probably want to enjoy the finished product yourself. We’ll give you a discount.