TAG - The Aspen Group
Director, Direct Response Marketing
TAG - The Aspen Group, Chicago, Illinois, United States, 60290
TAG - The Aspen Group provided pay range This range is provided by TAG - The Aspen Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Have you got what it takes to succeed The following information should be read carefully by all candidates. Base pay range $175,000.00/yr - $200,000.00/yr The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 16,000 healthcare professionals and team members at more than 1,200 health and wellness offices across 46 states in four distinct categories: Dental care, urgent care, medical aesthetic, and animal health. Reporting to the Chief Commercial Officer, the Director of Direct Response Marketing is responsible for driving lead generation, customer acquisition, and revenue growth through data-driven, performance-focused marketing strategies. This individual will lead the planning, execution, and optimization of direct response campaigns across digital and traditional channels, with a strong focus on sales enablement and measurable ROI. Key Responsibilities: Develop and execute a comprehensive direct response marketing strategy to drive qualified leads and sales opportunities. Partner with sales teams to define target audiences, optimize lead quality, and establish seamless handoffs. Design and manage marketing funnels, ensuring high conversion rates at each stage. Campaign Management Plan, launch, and optimize multi-channel direct response campaigns, including email, paid search, social media, display, and affiliate marketing. Leverage A/B testing, segmentation, and personalized messaging to enhance campaign performance. Analyze and refine campaigns in real time to maximize ROI and meet KPIs. Digital Marketing Expertise Utilize cutting-edge marketing automation tools and CRM systems (e.g., Salesforce) to drive efficiency and scale. Stay ahead of digital marketing trends, platforms, and technologies, incorporating innovations into campaigns. Manage relationships with digital advertising platforms such as Google Ads, Meta, Tik Tok, and other programmatic networks. Data & Analytics Track, measure, and report on campaign performance, lead generation metrics, and overall ROI. Use analytics tools to gain insights into audience behavior and campaign effectiveness. Drive decision-making based on data-driven insights and predictive modeling. Collaborate cross-functionally with creative, product, and analytics teams to ensure alignment on goals. Qualifications: Experience:
7+ years of experience in direct response or performance marketing, with a focus on lead generation and sales-driven marketing. Technical Skills:
Proficiency with digital marketing platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads), CRM and automation tools (e.g., Salesforce, HubSpot), and analytics software (e.g., Google Analytics, Tableau). Proven Success:
Demonstrated track record of creating high-performing direct response campaigns that deliver measurable sales results. Sales-Focused Mindset:
Deep understanding of the sales cycle and ability to align marketing strategies with sales objectives. Analytical Ability:
Strong skills in data analysis, ROI tracking, and campaign optimization. Leadership Skills:
Proven ability to lead and inspire teams in a fast-paced, results-driven environment. Education:
Bachelor’s degree in Marketing, Business, or a related field (MBA preferred). This role will be integral to driving revenue growth and fostering alignment between marketing and sales teams. The ideal candidate will thrive in a performance-driven environment and have a passion for leveraging data to achieve ambitious goals. Annual Pay Range: $175-200k, plus bonus opportunity, a generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match. Seniority level Not Applicable Employment type Full-time Job function Marketing Industries Hospitals and Health Care and Retail
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Have you got what it takes to succeed The following information should be read carefully by all candidates. Base pay range $175,000.00/yr - $200,000.00/yr The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 16,000 healthcare professionals and team members at more than 1,200 health and wellness offices across 46 states in four distinct categories: Dental care, urgent care, medical aesthetic, and animal health. Reporting to the Chief Commercial Officer, the Director of Direct Response Marketing is responsible for driving lead generation, customer acquisition, and revenue growth through data-driven, performance-focused marketing strategies. This individual will lead the planning, execution, and optimization of direct response campaigns across digital and traditional channels, with a strong focus on sales enablement and measurable ROI. Key Responsibilities: Develop and execute a comprehensive direct response marketing strategy to drive qualified leads and sales opportunities. Partner with sales teams to define target audiences, optimize lead quality, and establish seamless handoffs. Design and manage marketing funnels, ensuring high conversion rates at each stage. Campaign Management Plan, launch, and optimize multi-channel direct response campaigns, including email, paid search, social media, display, and affiliate marketing. Leverage A/B testing, segmentation, and personalized messaging to enhance campaign performance. Analyze and refine campaigns in real time to maximize ROI and meet KPIs. Digital Marketing Expertise Utilize cutting-edge marketing automation tools and CRM systems (e.g., Salesforce) to drive efficiency and scale. Stay ahead of digital marketing trends, platforms, and technologies, incorporating innovations into campaigns. Manage relationships with digital advertising platforms such as Google Ads, Meta, Tik Tok, and other programmatic networks. Data & Analytics Track, measure, and report on campaign performance, lead generation metrics, and overall ROI. Use analytics tools to gain insights into audience behavior and campaign effectiveness. Drive decision-making based on data-driven insights and predictive modeling. Collaborate cross-functionally with creative, product, and analytics teams to ensure alignment on goals. Qualifications: Experience:
7+ years of experience in direct response or performance marketing, with a focus on lead generation and sales-driven marketing. Technical Skills:
Proficiency with digital marketing platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads), CRM and automation tools (e.g., Salesforce, HubSpot), and analytics software (e.g., Google Analytics, Tableau). Proven Success:
Demonstrated track record of creating high-performing direct response campaigns that deliver measurable sales results. Sales-Focused Mindset:
Deep understanding of the sales cycle and ability to align marketing strategies with sales objectives. Analytical Ability:
Strong skills in data analysis, ROI tracking, and campaign optimization. Leadership Skills:
Proven ability to lead and inspire teams in a fast-paced, results-driven environment. Education:
Bachelor’s degree in Marketing, Business, or a related field (MBA preferred). This role will be integral to driving revenue growth and fostering alignment between marketing and sales teams. The ideal candidate will thrive in a performance-driven environment and have a passion for leveraging data to achieve ambitious goals. Annual Pay Range: $175-200k, plus bonus opportunity, a generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match. Seniority level Not Applicable Employment type Full-time Job function Marketing Industries Hospitals and Health Care and Retail
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