Marketing Coordinator Job at QED Technologies in Rochester

Marketing Coordinator

Company Overview:

QED Technologies is a pioneering optics company specializing in high-precision optical systems and components. With a track record of innovation and a portfolio of cutting-edge products, we are committed to excellence and continuous improvement in the optics manufacturing industry. Our signature technology, Magnetorheological Finishing (MRF), exemplifies our commitment to precision and innovation, enabling the production of optics with unparalleled quality and accuracy.

Job Summary:

As a Marketing Coordinator, you will play a crucial role in supporting various marketing initiatives and campaigns to drive brand awareness, engagement, and sales growth. This position will support the New Business Development Manager by working on the tactical portion of various projects, ensuring the effective execution of marketing strategies and activities. You will assist in event coordination, campaign planning, digital marketing efforts, editorial tasks, brand management, and administrative duties, contributing to the overall success of the marketing department.

Key Responsibilities:

Event Support:

• Provide support in organizing and executing events and trade shows, including ordering booth supplies, gathering marketing materials, and working with trade show/event vendors.
• Assist with on-site event management and post-event follow-up activities.

Digital Marketing:

• Manage and update the company's social media profiles and presence, including LinkedIn, Twitter, and other relevant channels.
• Assist in the creation of digital content, including graphics, videos, and blog posts.
• Support the execution of email marketing campaigns, including list management, content creation, and performance analysis.

Editorial Support:

• Collaborate with internal teams to gather information and insights for marketing campaigns under the direction of the Marketing Manager and sales team.
• Develop and edit newsletters, spec sheets, one-pagers, flyers, and web pages.
• Ensure all content aligns with brand guidelines and marketing objectives.

Brand Management:

• Collaborate with vendors and agencies to ensure brand consistency and quality across different marketing channels.
• Order branded marketing items such as shirts and other types of swag.
• Maintain and update the brand style guide and ensure adherence across all marketing materials.

Administrative Duties:

• Manage the marketing library, including logos, product images, event photos, graphic elements, and videos.
• Order business cards and name tags for employees.
• Support on-site and off-site events, including logistics and coordination.
• Maintain marketing budgets and track expenses to ensure cost-effective marketing initiatives.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Strong organizational and project management skills with the ability to manage multiple tasks simultaneously.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with marketing tools and software.
• Experience with digital marketing platforms and tools, including social media management tools and email marketing software.
• Knowledge of SEO and Google Analytics is a plus.
• Basic knowledge of Adobe products is a plus
• Detail-oriented with a strong focus on quality and accuracy.
• Ability to work collaboratively with cross-functional teams and external vendors.
• Creative thinker with a proactive approach to problem-solving.

About QED Technologies:

QED Technologies is a leading innovator in the industry, committed to delivering high-quality products that meet the evolving needs of our customers. Join our team and contribute to our mission of driving innovation and maintaining a competitive edge in the market.