AERO Specialties is hiring: Website Product / Content Manager in Boise

Website Product/Content Manager

Boise, ID

Description

AERO Specialties is a world leader in manufacturing and distributing high-quality ground support equipment (GSE). We opened our doors in 1987 as a small, local manufacturer and have grown tremendously with offices in the Boise, ID, USA area and multiple international sales as service locations. We remain dedicated to the company's mission of providing the best GSE and customer service possible. We are seeking new team members who share our core values and vision: building a team of people dedicated to our purpose who strive for excellence in performance!

The Website Product/Content Manager is responsible for maintaining, adding, and updating product information on the company’s website. This includes adding new products and product details, updating pricing, uploading images, and ensuring accurate and optimized product descriptions and relevant metadata for SEO. The role involves cross-referencing competitor part numbers and ensuring products are correctly categorized and entered into other website tools for easy navigation and searchability.

This position requires a keen eye for detail, a solid understanding of e-commerce platforms, and the ability to work collaboratively with teams like production, marketing, purchasing, web developers, and customer service. The ideal candidate will also stay updated on competitor trends and industry standards to ensure the website remains competitive and aligned with market demands, customer needs, online orders, and portals function correctly. This individual ensures the website and product pages are easily found and works closely with our Spare Parts and Product Support managers, attracting and engaging visitors in our target audiences.

What are we looking for?

Someone with the following Core Competencies

• The ability to work independently, efficiently, and consistently complete multiple challenging tasks/projects within agreed time frames and with the appropriate level of critical thinking and quality. To manage daily, monthly, and annual goals with clear, proactive communication and follow-up across all internal and external teams.
• The drive to improve the business and its processes by seeking efficiency in all activities while growing our online product offerings.
• A commitment to be your best self every day, to take responsibility for your actions, to take a positive approach towards your coworkers, our challenges, and our failures, and to push yourself and your coworkers to achieve the necessary and desired results.

We strive for success but sometimes we miss. When we do, we expect everyone to pull together, to get back up and to push forward again - together.

And someone who can:

• Product Information Management:
  • Update Product Listings: Regularly add new products and update existing products to the website, ensuring that each product's details, including descriptions, specifications, pricing, and images, are accurate and complete.
  • Image Management: Upload high-quality product images that are either provided by the manufacturer or take product shots, ensuring they meet the website’s standards for resolution, format, and size.
  • Cross-reference Competitor Part Numbers: Research and add competitor part numbers to the product listings for comparison or to provide additional searchability for customers.
• Pricing Updates:
  • Price Adjustments: Work with purchasing and Spare Parts Manager to regularly update product prices based on changes in costs, promotions, or competitor pricing.
  • Monitor Pricing Trends: Work with Spare Parts Manager to track competitor pricing and adjust the website's pricing as directed to remain competitive
• SEO Optimization:
  • Optimize Product Descriptions: Write clear and concise product descriptions with relevant keywords to improve search engine visibility.
  • Metadata Management: Ensure product pages have appropriate meta tags (title, description) and alt text for images to improve and optimize SEO performance.

• Customer Experience Enhancement:
  • Improve User Interface: Work with design teams and advertising agencies to improve product presentation and user navigation to enhance the online shopping experience.
  • Customer Reviews and Feedback: Monitor and update product listings based on customer reviews or feedback, making sure product pages reflect any important updates or changes.

• Competitor Analysis:
  • Competitor Part Number Cross-Referencing: Maintain an updated list of competitor part numbers, cross-referencing them with the AERO product catalog to help customers identify compatible products. Work with relevant factory and sales team members to provide clear relevance to aircraft application data and databases.
  • Market Research: Conduct regular competitor analysis to identify trends, product features, and pricing strategies that might affect AERO offerings.
• Quality Assurance:
  • Ensure Accuracy: Double-check that all product data is accurate and up to date.
  • Fix Errors: Identify and correct any product listing errors, broken links, or missing information on the website.
• Collaboration with Other Teams:
  • Coordinate with Sales: Work closely with the Spare Parts Manager to ensure that promotions, discounts, and seasonal updates are reflected on the website.
  • Liaise with Suppliers and Purchasing: Communicate with suppliers and the purchasing team to obtain up-to-date product information, including pricing, availability, and images.
  • Liaise with the web host: Communicate and work closely as needed with the web hosting company to ensure the web servers, hardware, and software plugins operate accurately, securely, and efficiently.

Requirements

What qualifies someone for this position?

• Bachelor’s degree in computer science or similar field or equivalent experience
• 2 years of experience in user experience
• Experience with WordPress websites and content management tools
• Familiarity with the e-commerce platform WooCommerce.
• Good working knowledge of HTML, JavaScript, and Cascading Style Sheets (CSS)
• Knowledge of best practices in SEO
• Microsoft SQL & PHP experience a plus
• Strong reporting and communication skills

What do you get in return?

• Competitive pay DOE!
• We pay 100% of your (the employee’s) health insurance premium at time of eligibility (after 60 days at 1st of the month)!
• Health Reimbursement Account (HRA)!
• Flexible Spending Account (FSA)!
• Employer match for 401k with eligibility to participate after only 90 days!
• Options for short-term and long-term disability insurance!
• Flexible work schedules!
• Paid vacations and personal time; the longer you’re with us, the more you’ll accrue!
• Paid holidays!
• Potential for profit sharing!