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YMCA of Greater Kansas City

Social Media and Creative Specialist Job at YMCA of Greater Kansas City in Kansa

YMCA of Greater Kansas City, Kansas City, MO, United States, 64101

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Responsibilities

  • Create and manage association social media accounts.
  • Execute a social media calendar that supports all marketing efforts and supports association goals.
  • Monitor and participate in social media engagement and conversations, including online social influencers (internal and external) to ensure optimal Y messaging.
  • Monitor and respond to online reviews.
  • Recommend and create innovative social media and online marketing and communication programs based on YMCA and stakeholder goals.
  • Develop and execute creative for marketing and communications campaigns, association and center needs.
  • Develop creative assets, including graphics, videos, and multimedia content for print, digital, and social platforms.
  • Photographer for department; capture high-quality, visually compelling images to support projects, events and associate portraits.
  • Develop, create and publish compelling content for electronic and digital communications, including social media and association campaigns for ongoing marketing initiatives.
  • Support content for: email marketing, website, blogs, app and SMS.
  • Develop and maintain processes/workflows that ensure timely and consistent engagement and dissemination of information through digital channels.
  • Support monitoring and updating YMCA website and other online platforms to ensure accuracy, relevance, fresh content, and positive user experience.
  • Update as needed center business listings.
  • Work with and support a digital ad agency to implement tracking and measurement for online brand engagement efforts and report on results.
  • Develop best practices for social media engagement and deliver training for YMCA centers.
  • Ensure that creative, social and digital communications meet Y brand standards.
  • Support other marketing and communications team efforts and events.

Qualifications

  • Bachelor's degree from an accredited college or university or the equivalent combination of education and experience in Journalism, English, Advertising, Design or a related field.
  • Two years’ experience in advertising, creative development, social media management, communications, marketing or online media.
  • Proven social media execution from concept to execution.
  • Excellent written and oral communications, including writing and editing for online audiences.
  • High-level of social and online media understanding, trends and best practices.
  • Multimedia experience and understanding of how multimedia marketing efforts are supported online.
  • Previous experience working with a web CMS (i.e. Drupal, WordPress, etc.).
  • Works effectively with people of different backgrounds, abilities, opinions and perceptions.
  • Ability to work in a fast paced environment with a flexible schedule, including some late evenings and weekends.
  • Ability to travel within the greater Kansas City area.
  • Video editing experience, HTML experience and executing and creating podcasts preferred.
  • Previous experience working with hosted email delivery systems preferred (Emma, Constant Contact, MailChimp or similar).
  • Canva, Adobe (Photoshop, InDesign), experience preferred.
  • Google Analytics experience preferred.
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