Marketing Manager

At Lange Companies, we are driven by integrity, dedication, and ambition to find business intelligence solutions that work while continually aspiring to be better than yesterday. From the farm to your local market, our work matters, and we are committed to fostering a workplace where diversity, respect, and adaptability are not just values but a way of life. We strive to create an environment that is welcoming and inclusive, offering every team member great opportunity for professional growth and development. Discover a future with us where your contributions truly make a difference.

Lange Companies is currently looking for a Marketing Manager to join our team.

In this position, the Marketing Manager will be responsible for developing and executing comprehensive marketing strategies to promote our brand, products, and services. This role requires a dynamic individual with a strong blend of creativity, analytical skills, and leadership abilities. The Marketing Manager will collaborate with cross-functional teams to drive brand awareness, customer engagement, and revenue growth while ensuring alignment with the company’s goals and values.

This opportunity is available in the following location: St. Louis, MO.

Responsibilities:

• Develop and implement marketing strategies and campaigns that align with the company’s objectives.
• Conduct market research to identify trends, customer needs, and competitive insights.
• Maintain and enhance the company’s brand identity across all marketing channels.
• Oversee the creation of consistent and compelling content for digital and print platforms.
• Collaborate with our web-design team at One Design to learn and uphold the Lange brand.
• Ensure all communications adhere to brand guidelines and effectively convey the company’s message.
• Focus on business-to-business (B2B) marketing efforts to sell services and generate leads.
• Develop targeted strategies to engage and retain corporate clients.
• Manage the company’s online presence, including website, social media platforms, and email marketing campaigns.
• Coordinate with other departments, including sales and operations, to ensure cohesive marketing efforts.
• Manage relationships with external vendors, agencies, and freelancers as needed.
• Plan and execute marketing events, trade shows, and promotional activities.
• Oversee trade show logistics, including hotel reservations, booking and blocking off rooms, and other arrangements.
• Required to attend all marketing events, including those that fall on weekends (e.g., March 7-8, April 11-12, May 2-3, July 9-10, October 17-19; dates are subject to change).
• Travel required (15%).

Basic Qualifications (Required Skills/Experience):

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in marketing, with at least 2 years in a managerial role.
• Proven track record of developing and implementing successful marketing campaigns.
• Proficiency in digital marketing tools and platforms, including Google Analytics, social media management tools, and email marketing software.
• Strong analytical skills and the ability to interpret data to inform decision-making.
• Excellent communication, organizational, and project management skills.
• Creative thinker with a passion for staying ahead of marketing trends.
• Experience in [industry-specific knowledge, if applicable, such as agriculture, logistics, or manufacturing].

Preferred Qualifications (Desired Skills/Experience):

• Master’s degree in Marketing or a related field.
• Certification in digital marketing or other relevant areas.
• Experience with CRM systems and marketing automation tools.

Equal Opportunity Employer:

Lange Companies, Inc. is an Equal Opportunity Employer. We make all employment decisions on the basis of ability and job-related qualifications, without regard to race, religion, sex, color, national origin, age, disability, sexual orientation, military status, marital status, or any other classification proscribed.