Social Media Specialist Job at National FFA in Indianapolis

JOB SUMMARY:

The Social Media Specialist manages the National FFA Organization's social media platforms. In collaboration with the marketing team, they execute the day-to-day social media strategy and implement tactics, including crafting engaging social media content, writing, photography, and video; managing the social media content calendar, responding to and engaging with followers; tracking performance of various social media initiatives to improve business results; and maintaining the organization's social image through social listening.

ESSENTIAL FUNCTIONS:

• Develop and maintain the social media calendar and reporting dashboards for all FFA social media channels.
• Collaborate with the department leaders to create a social media strategy.
• Create and share engaging content based on the social media strategy.
• Use social listening tools to identify influencers as well as issues the organization may need to address.
• Engage with followers and respond to inquiries.
• Follow brand guidelines in the design of social media content.
• Seek out and recommend social media opportunities, features, or promotions.
• Remain current with relevant technologies and trends in social media.
• Act as the social media thought leader for internal teams and FFA stakeholders.
• Other duties as assigned.

Requirements

EDUCATION:

• Bachelor's degree in marketing or related field or equivalent experience.

EXPERIENCE:

• Minimum of 2-3 years of experience in social media management, including creating, executing, and optimizing social media campaigns
• A working knowledge of design and video editing software
• Excellent written/verbal communication skills
• Attention to detail
• Ability to work under pressure