Director of Advertising and Digital Marketing Job at Jessakae in Bluffdale

Company Overview

JessaKae is a designer dress brand nestled in the heart of Silicon Slopes (Bluffdale, Utah), we're seeking a transformative digital marketing leader who can drive unprecedented growth across our e-commerce ecosystem.

Position Purpose

We are recruiting an elite Digital Performance Marketing Director to architect and execute best-in-class paid media strategies that deliver measurable revenue impact. This role demands a data-driven innovator who views digital advertising not just as a channel, but as a precision instrument for brand growth and customer acquisition.

Key Responsibilities

Strategic Performance Leadership

- Develop and execute a comprehensive digital performance marketing strategy focused on driving efficient customer acquisition and revenue growth

- Establish and manage comprehensive performance dashboards tracking key metrics including:

* Customer Acquisition Cost (CAC)

* Return on Ad Spend (ROAS)

* Lifetime Value (LTV)

* Conversion Rates

* Channel-Specific Performance Benchmarks

Multi-Channel Paid Media Management

-Manage full-funnel ad campaigns across major digital platforms:

* Meta (Facebook/Instagram)

* Google Ads (Search, Shopping, Display)

* TikTok

* YouTube

* Emerging platforms and programmatic channels

-Build and implement advanced targeting strategies using first-party data and platform optimization tools.

-Continuously test and refine ad creatives, audiences, and placements to identify top-performing strategies.

Advanced Optimization & Growth

- Conduct extensive multivariate testing across the following mediums:

* Ad creative and messaging

* Landing page designs

* Audience segmentation

* Bidding strategies

- Implement cutting-edge conversion rate optimization (CRO) techniques

- Develop predictive models for media investment and performance forecasting

Technical & Analytical Excellence

- Demonstrate mastery of advanced tracking methodologies:

* Conversion API integrations

* Server-side tracking

* Advanced pixel implementations

* Cross-platform attribution modeling

- Proficient in platforms including:

* Facebook Business & Ads Manager

* Google Ads Manager

* TikTok Ads Manager

* Advanced analytics tools

Team and Ecosystem Leadership

- Build and mentor a high-performance digital marketing team

- Collaborate cross-functionally with brand, creative, and e-commerce teams

- Develop strategic partnerships with technology and media platforms

- Manage and optimize influencer and affiliate marketing programs

Required Qualifications

- 5+ years of experience in managing D2C ads for Meta and Google

- Proven track record of managing $200K+ monthly ad spend

- Documented success driving performance for D2C fashion/lifestyle brands

- Bachelor's degree in Marketing, Business, or equivalent professional experience

- Exceptional analytical and strategic thinking capabilities

Technical Competencies

- Advanced proficiency in:

* Google Analytics 4 (GA4)

* Meta Ads Manager

* Google Ads

* TikTok Ads

* Excel/Google Sheets

* Looker or similar BI tools

- Strong understanding of marketing technology ecosystems and AI advancements

Soft Skills

- Growth mindset with relentless curiosity

- Exceptional communication across technical and creative domains

- Ability to translate complex data insights into actionable strategies

- Entrepreneurial spirit aligned with startup-like environment

JessaKae Culture & Values

We're not just hiring an employee—we're seeking a strategic partner who embodies our core values of Team, Fashion, Kindness, and Hard Work. Our ideal candidate sees beyond metrics to the human stories behind each conversion.

Compensation & Benefits

- Competitive base salary commensurate with experience

- 401K with employer match

- Generous employee discount

- Career development opportunities

- Dynamic, innovative workplace culture

Industry

• Retail Apparel and Fashion

Employment Type

Full-time

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