Director of Advertising and Digital Marketing Job at Jessakae in Bluffdale
Jessakae, Bluffdale, UT, United States
Company Overview
JessaKae is a designer dress brand nestled in the heart of Silicon Slopes (Bluffdale, Utah), we're seeking a transformative digital marketing leader who can drive unprecedented growth across our e-commerce ecosystem.
Position Purpose
We are recruiting an elite Digital Performance Marketing Director to architect and execute best-in-class paid media strategies that deliver measurable revenue impact. This role demands a data-driven innovator who views digital advertising not just as a channel, but as a precision instrument for brand growth and customer acquisition.
Key Responsibilities
Strategic Performance Leadership
- Develop and execute a comprehensive digital performance marketing strategy focused on driving efficient customer acquisition and revenue growth
- Establish and manage comprehensive performance dashboards tracking key metrics including:
* Customer Acquisition Cost (CAC)
* Return on Ad Spend (ROAS)
* Lifetime Value (LTV)
* Conversion Rates
* Channel-Specific Performance Benchmarks
Multi-Channel Paid Media Management
-Manage full-funnel ad campaigns across major digital platforms:
* Meta (Facebook/Instagram)
* Google Ads (Search, Shopping, Display)
* TikTok
* YouTube
* Emerging platforms and programmatic channels
-Build and implement advanced targeting strategies using first-party data and platform optimization tools.
-Continuously test and refine ad creatives, audiences, and placements to identify top-performing strategies.
Advanced Optimization & Growth
- Conduct extensive multivariate testing across the following mediums:
* Ad creative and messaging
* Landing page designs
* Audience segmentation
* Bidding strategies
- Implement cutting-edge conversion rate optimization (CRO) techniques
- Develop predictive models for media investment and performance forecasting
Technical & Analytical Excellence
- Demonstrate mastery of advanced tracking methodologies:
* Conversion API integrations
* Server-side tracking
* Advanced pixel implementations
* Cross-platform attribution modeling
- Proficient in platforms including:
* Facebook Business & Ads Manager
* Google Ads Manager
* TikTok Ads Manager
* Advanced analytics tools
Team and Ecosystem Leadership
- Build and mentor a high-performance digital marketing team
- Collaborate cross-functionally with brand, creative, and e-commerce teams
- Develop strategic partnerships with technology and media platforms
- Manage and optimize influencer and affiliate marketing programs
Required Qualifications
- 5+ years of experience in managing D2C ads for Meta and Google
- Proven track record of managing $200K+ monthly ad spend
- Documented success driving performance for D2C fashion/lifestyle brands
- Bachelor's degree in Marketing, Business, or equivalent professional experience
- Exceptional analytical and strategic thinking capabilities
Technical Competencies
- Advanced proficiency in:
* Google Analytics 4 (GA4)
* Meta Ads Manager
* Google Ads
* TikTok Ads
* Excel/Google Sheets
* Looker or similar BI tools
- Strong understanding of marketing technology ecosystems and AI advancements
Soft Skills
- Growth mindset with relentless curiosity
- Exceptional communication across technical and creative domains
- Ability to translate complex data insights into actionable strategies
- Entrepreneurial spirit aligned with startup-like environment
JessaKae Culture & Values
We're not just hiring an employee—we're seeking a strategic partner who embodies our core values of Team, Fashion, Kindness, and Hard Work. Our ideal candidate sees beyond metrics to the human stories behind each conversion.
Compensation & Benefits
- Competitive base salary commensurate with experience
- 401K with employer match
- Generous employee discount
- Career development opportunities
- Dynamic, innovative workplace culture
Industry
Retail Apparel and Fashion
Employment Type
Full-time
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