DESCRIPTION
Acosta Group is a collective of the most trusted retail, marketing, and foodservice agencies. We are reimagining the way people connect with brands at every point in the consumer journey.
Acosta Group's dynamic Enterprise Marketing team crafts integrated, high-impact external marketing that strengthens our brand's voice and industry presence. As the Content Writer, you'll create compelling content across various formats to drive brand visibility, business growth, and talent attraction.
This new role reports to Acosta Group’s Vice President of Content Marketing, a key Enterprise Marketing team member reporting to the Chief Marketing Officer. We support marketing efforts for the enterprise and Acosta Group agencies, including Acosta, Crossmark, and Premium Retail Services.
You will be responsible for authoring content for Acosta Group's core pillars, including:
- Thought leadership
- Product and services marketing
- Industry presence and reputation
- Enterprise news
- Talent attraction
- Associate engagement
Work will include articles from executives, client case studies, ongoing social media and web copy, brand sizzle reels, and product videos. The ideal candidate is both a storyteller and a strategic thinker, capable of balancing punchy creativity with delivering results that support business objectives while upholding editorial excellence.
RESPONSIBILITIES
- Strategic Content Creation: Collaborate with marketing, communication, executive leadership, and business unit leaders to develop content strategies that position Acosta Group and its agencies as industry experts.
- Content Leadership: Serve as an editor across the team for various content formats, including social media, paid media, videos, blogs, web landing pages, infographics, podcasts, advertorials, and more. Understand and organize research and information from stakeholders and structure it into a clear and compelling story that drives awareness and action. Originate and spearhead creative content initiatives.
- Marketing Collaboration: Partner with the brand, design, multimedia, and external agencies to ensure polished, visually appealing content that effectively communicates key messages and is easily digestible by our audience. Build out distinct brand voice (tone and style) guides for enterprise and pillar agencies to ensure our brand voice and narrative are carried through all content.
- Emerging Trends and Innovation: Think about content programmatically, with a strong understanding of the best ways to repurpose and repackage content to get the most out of it. Monitor market trends and competitor messaging to help shape the content creation strategy and suggest new and creative ideas to stay competitive. Stay current with digital content trends, formats, and strategic opportunities, proactively identifying ways to elevate our storytelling approach. Enhance community-building engagement and associate-generated content strategies that build brand equity and credibility.
QUALIFICATIONS
- Bachelor’s degree in Journalism, Mass Communication, Marketing, or related field.
- 5+ years of experience in writing, content creation, and content planning, including experience writing for executive-level leaders.
- Bonus for B2B specialization and retail or foodservice industry expertise.
- Proven track record of full-funnel content that drives results.
- Strong portfolio showcasing your ability to create a consistent brand voice, produce engaging copy across multi-variant campaigns, and drive measurable results.
- Familiarity working within collaborative systems (Microsoft Teams, Monday, Gather Content).
- Exceptional writing and editing skills, with an ability to synthesize complex information into clear, concise, and engaging content for diverse audiences.
- Strong communication skills and ability to influence/advise key stakeholders.
- Strong understanding of digital channels and content formats, with the ability to strategically modify writing approach appropriately for each marketing platform, content format, or brand voice.
- Agile and organized project management, capable of prioritizing incoming requests and driving forward multiple highly cross-functional projects simultaneously.
- Collaborative team player comfortable with receiving direct feedback and leading toward consensus.
- Knowledgeable in brand standards, with strong attention to detail to ensure high-quality, impactful, and consistent content across multimedia and written content.
- Ensure compliance with established brand guidelines.
ABOUT US
Acosta and Mosaic are the sales and marketing powerhouses behind the most recognized and proven brands with top retailers in the United States and Canada. We offer flexible services that maximize efficiency. Acosta has the talent and technology to build data-, reach-, and relationship-driven strategies to execute those strategies, and the tools to monitor, track, and optimize metrics-based results for customers and retailers.
Acosta and its subsidiaries, in good faith, believes that this posted range of compensation is the accurate range for this role at the time of this posting. Acosta may ultimately pay more or less than the posted range depending on candidate qualifications and locations. This range may be modified in the future.
Acosta and its subsidiaries is an Equal Opportunity Employer.
We are committed to providing accommodations for persons with disabilities. If you require accommodation, we will work with you to meet your needs, to the extent required by law.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. Mosaic reserves the right to modify all or part of any job descriptions at its discretion in order to meet and or exceed the needs of the business.
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