Shelby American, Inc. is hiring: Digital Content Specialist in Indianapolis

Description

JOB SUMMARY:

Primary responsibilities include creating digital experiences, managing WordPress websites and email campaigns through ActiveCampaign. Additionally would need to be able to create content, graphic design, manage website & email analytics and create reporting for campaigns and marketing strategies.

Requirements

ESSENTIAL FUNCTIONS:

WEBSITE MANAGEMENT (WORDPRESS):

• Maintain, update, and optimize the company’s WordPress website to ensure a seamless user experience.
• Design and implement responsive layouts with a keen eye for visual appeal and usability.
• Collaborate with team members to create landing pages, update content, and troubleshoot issues.

EMAIL MARKETING (ACTIVECAMPAIGN):

• Design, develop, and execute email campaigns, including newsletters, promotions, and automated workflows.
• Manage email lists, segment audiences, and monitor campaign performance.
• Analyze and report on email metrics to improve engagement and conversions.

CONTENT CREATION & STRATEGY:

• Develop compelling, on-brand content for digital channels, including blog posts, landing pages, and email campaigns.
• Translate complex ideas into simple, relatable stories that resonate with diverse audiences.
• Ensure all content aligns with SEO best practices and contributes to overall marketing goals.

GRAPHIC DESIGN:

• Create visually appealing graphics for web and email, adhering to brand guidelines.
• Enhance user engagement through thoughtful design elements and layouts.

ANALYTICS & REPORTING:

• Set up and manage Google Analytics for tracking website and email performance.
• Provide regular reports with actionable insights to inform content strategy and campaign effectiveness.

COLLABORATION & ORGANIZATION:

• Work cross-functionally with marketing, sales, and other departments to align content with business objectives.
• Manage project timelines effectively to ensure deadlines are met.
• Foster a collaborative environment that encourages creative problem-solving and innovation.

REQUIRED TECHNICAL SKILLS:

• Proficient in WordPress, including managing plugins, themes, and customizations.
• Experience with ActiveCampaign or similar email marketing platforms.
• Strong graphic design skills with tools such as Adobe Creative Suite or Canva.
• Excellent writing and storytelling abilities, with attention to detail and tone.
• Strong understanding of content layout concepts, responsive design, and usability best practices.
• Expertise in Google Analytics, including set-up, tracking, and reporting.
• Highly organized with the ability to manage multiple projects simultaneously.
• Strong interpersonal and collaboration skills; able to influence stakeholders and drive consensus.
• A natural curiosity and eagerness to explore new tools, techniques, and trends in digital marketing.

EDUCATION & EXPERIENCE:

• A bachelor’s degree in Marketing, Communications, Graphic Design, or a related field or 3+ years of experience in digital content management, website administration, or email marketing.