Paid Digital Media Manager Job at Torch Group in Dayton

The Connor Group is seeking a highly skilled and dynamic Paid Digital Media Manager to lead their non-organic digital marketing efforts. In this pivotal role, you’ll have the opportunity to drive strategy, execution, and optimization of cutting-edge digital advertising campaigns across platforms like Meta, Google, and more.

As a Digital Media Manager, you’ll play a vital role in driving awareness, generating leads, and delivering measurable results that contribute directly to the success of our properties. This is a fast-paced, high-impact role where you’ll collaborate with a talented, cross-functional team to achieve ambitious return on investment (ROI) targets.

If you’re a proactive innovator with fresh ideas, a data-driven mindset, and the drive to try bold new strategies, this is an opportunity to make your mark and thrive in a role where your contributions will be recognized and celebrated

KEY RESPONSIBILITIES:

• Strategic Innovation: Develop, implement, and optimize comprehensive paid media strategies across platforms, including search, digital display, and social channels. Tackle remarketing campaigns with precision targeting.
• Targeting Expertise: Create and refine prospect segments tailored to unique markets and properties, leveraging tools like retargeting, lookalike audiences, and geo-targeting to maximize efficiency and effectiveness.
• Budget Management: Take ownership of budget allocation across platforms, ensuring optimal spend and exceptional ROI.
• Localized Insight: Conduct market research to inform hyper-local campaign targeting, messaging, and geo-specific opportunities.
• Creative Campaigning: Collaborate with creative teams to develop compelling ads and copy that resonate with target audiences and align with property profiles.
• Performance Tracking: Monitor, analyze, and report on campaign performance using analytics tools to drive continuous improvement and meet key objectives.
• Cutting-Edge Strategies: Assist in building and refining content creator strategies that seamlessly integrate organic and paid social campaigns.

EXPERIENCE:

• Proven Expertise: 4+ years of experience managing paid media campaigns on platforms like Google and Meta, with a proven track record of driving results.
• Platform Mastery: Deep understanding of paid media tools, audience targeting capabilities, and campaign optimization techniques.
• Analytical Strength: Strong ability to interpret data and leverage analytics platforms like Google Analytics and Meta Ads Manager for actionable insights.
• Innovative Mindset: Passion for staying ahead of digital trends, implementing creative A/B testing methods, and continuously optimizing strategies.
• Communication & Collaboration: Exceptional communication skills with a knack for project management and team collaboration.
• Preferred: Certifications in Google Ads and Facebook Ads.