Logo
Equifax, Inc.

Content Manager - Marketing Job at Equifax, Inc. in Atlanta

Equifax, Inc., Atlanta, GA, United States, 30383

Save Job

This role works closely with marketing, product, data & analytics, and legal & compliance partners to deliver successful customer lifecycle campaigns. This is a great opportunity to join a collaborative team that offers plenty of growth opportunities for a dedicated technical marketer.


What you’ll do

You’ll be communicating with a growing 26.7+ million member subscriber base and helping to craft communications like:

  • Welcome/Onboarding
  • Upsell and Winback sales copy promoting credit monitoring/identity theft protection products
  • Lead generation (credit and insurance products)
  • Retention and churn prevention
  • Survey invitations
  • Monthly Newsletters
  • Educational material on credit-related topics
  • Administrative product-related comms

What experience you need
  • BA/BS Degree, preferably in Marketing, Digital Marketing or Technology, or equivalent working experience.
  • The ideal candidate has at least 2 years' experience in the financial services industry and digital marketing in the email channel.
  • Proven experience in marketing copywriting and content creation, preferably for consumer financial products or related industries.
  • Excellent editing and proofreading skills to help us maintain brand voice consistency.

What could set you apart
  • Visual design skills: Conceptualize, design, and develop engaging digital creative assets, including graphics, animations, videos, and other multimedia content for CRM channels (email, site, and app).
  • Experience with multi-channel marketing journeys (email, SMS, mobile). Highly effective communicator and skilled relationship-builder. Familiarity writing and/or editing HTML.
  • Strong aptitude for learning product-specific information and translating it into consumer-friendly messaging.
#J-18808-Ljbffr