Equifax, Inc.
Equifax, Inc. is hiring: Content Manager - Marketing in Atlanta
Equifax, Inc., Atlanta, GA, United States, 30383
This role works closely with marketing, product, data & analytics, and legal & compliance partners to deliver successful customer lifecycle campaigns. This is a great opportunity to join a collaborative team that offers plenty of growth opportunities for a dedicated technical marketer.
What you’ll do
You’ll be communicating with a growing 26.7+ million member subscriber base and helping to craft communications like:
- Welcome/Onboarding
- Upsell and Winback sales copy promoting credit monitoring/identity theft protection products
- Lead generation (credit and insurance products)
- Retention and churn prevention
- Survey invitations
- Monthly Newsletters
- Educational material on credit-related topics
- Administrative product-related comms
What experience you need
- BA/BS Degree, preferably in Marketing, Digital Marketing or Technology, or equivalent working experience.
- The ideal candidate has at least 2 years' experience in the financial services industry and digital marketing in the email channel.
- Proven experience in marketing copywriting and content creation, preferably for consumer financial products or related industries.
- Excellent editing and proofreading skills to help us maintain brand voice consistency.
What could set you apart
- Visual design skills: Conceptualize, design, and develop engaging digital creative assets, including graphics, animations, videos, and other multimedia content for CRM channels (email, site, and app).
- Experience with multi-channel marketing journeys (email, SMS, mobile). Highly effective communicator and skilled relationship-builder. Familiarity writing and/or editing HTML.
- Strong aptitude for learning product-specific information and translating it into consumer-friendly messaging.