Humana is hiring: Senior Product Marketer - PCO Marketing in Santa Fe

Humana Senior Product Marketer - PCO Marketing in Santa Fe, New Mexico

Become a part of our caring community and help us put health first

Humana’s Primary Care Organization (PCO) is looking for a Senior Product Marketer to join the Local Acquisition Strategy team. The Primary Care Organization is Humana’s senior-focused healthcare provider, representing more than 300+ physician practices, 750+ clinicians, and 300k+ patients across 25+ markets. The PCO is in the midst of significant growth. As a Senior Product Marketer, you will be vital to the success of the PCO, developing marketing strategies that deliver growth and build the CenterWell and Conviva brands supporting our Management Service Organization (MSO) business.

What you’ll do…

Reporting to a Product Marketing Lead, you will lead and support the cross-division efforts of the MSO & Independent Practice Association (IPA) business segment, serving as a critical conduit to the Local Strategy team and business partners. This includes analyzing market trends and consumer behaviors to support marketing strategies that enhance brand positioning and increase market share.

Specifically, you will develop and implement sophisticated marketing tools tailored to driving growth for our MSO business. This involves collaborating with cross-functional teams to align marketing strategies with business goals, optimizing campaigns, and adjusting strategies based on performance data and market feedback.

You’ll make an impact as you…

1. Engage with the MSO/IPA business team to refine and advance the growth strategy, addressing both B2B and B2C opportunities.
2. Lead the creation of comprehensive resources aimed at empowering affiliate partners.
3. Oversee the implementation of strategic initiatives, ensuring efficient execution and adjustments based on performance data.
4. Communicate across markets to support the local strategy team in marketing updates and stakeholder inquiries.

You’ll sweep us off our feet if…

1. You bring deep strategic marketing expertise with experience in consumer/market analysis and crafting innovative strategies.
2. You are a polished communicator who can leverage data to tell a story through meaningful insights.
3. You have strong experience in traditional and emerging marketing channels.
4. You have experience managing online e-commerce marketing storefronts.
5. You thrive in fast-paced environments and are a self-starter.
6. You are motivated by goals and metrics and strive to exceed them.
7. You thrive in complexity and are optimistic despite setbacks.

Required Qualifications

1. 3+ years of business, marketing strategy, digital marketing, or media marketing experience.
2. Positive track record of driving customer engagement.
3. Data-driven marketer with ability to leverage insights into winning strategies.
4. Deep empathy for the customer and ability to communicate complexities simply.
5. Persuasive storyteller with executive presence.
6. Expert knowledge of marketing frameworks.
7. Strategically oriented, critical thinker, and problem solver.
8. Highly collaborative with excellent relationship-building skills.
9. Strong bias for results and strong organizational skills.

Preferred Qualifications

1. Experience in the healthcare industry.
2. Experience in performance marketing.
3. A great sense of humor.

Scheduled Weekly Hours

40

Pay Range

$94,900 - $130,500 per year. This job is eligible for a bonus incentive plan based on performance.

About us

Humana Inc. is committed to putting health first for our teammates and customers. We provide services that help millions achieve their best health.

Equal Opportunity Employer

Humana does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability, or veteran status.

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