Humana is hiring: Senior Product Marketer - PCO Marketing in Charleston

Humana Senior Product Marketer - PCO Marketing Charleston, West Virginia Apply Now

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Humana’s Primary Care Organization (PCO) is looking for a Senior Product Marketer to join the Local Acquisition Strategy team. The Primary Care Organization is Humana’s senior-focused healthcare provider, providing value-based care across 300+ physician practices, 750+ clinicians, and 300k+ patients in 25+ markets. As a Senior Product Marketer on the Local Acquisition Strategy team, you will be a vital part of the Marketing team and contribute to the success of the PCO.

What you’ll do…

Reporting to a Product Marketing Lead, you will lead and support cross-division efforts of the MSO & Independent Practice Association (IPA) business segment. Your responsibilities include analyzing market trends, consumer behaviors, and competitive dynamics to support marketing strategies that enhance brand positioning and increase market share.

You will develop and implement sophisticated marketing tools and resources tailored to driving growth and enhancing operational effectiveness for our MSO business. This involves collaborating with cross-functional teams to align marketing strategies with business goals and optimizing campaigns based on performance data and market feedback.

You’ll make an impact as you…

1. Engage in close collaboration with the MSO/IPA business team to refine and advance the growth strategy.
2. Lead the creation of comprehensive resources for affiliate partners to grow their practices.
3. Oversee the implementation of strategic initiatives, ensuring efficient execution and adjustments based on feedback.
4. Support the local strategy team in communicating IPA/MSO marketing updates and addressing business partner inquiries.

You’ll sweep us off our feet if…

1. You bring deep strategic marketing expertise with experience in consumer/market analysis and crafting innovative strategies.
2. You are a polished communicator who can leverage data to tell a story.
3. You have strong experience in traditional and emerging marketing channels.
4. You have experience with online e-commerce marketing storefronts.
5. You thrive in fast-paced environments and enjoy tackling diverse challenges.
6. You are a self-starter, motivated by goals and metrics.
7. You handle ambiguity and setbacks with optimism.

Required Qualifications

1. 3+ years of business, marketing strategy, digital marketing, or media marketing experience.
2. Positive track record of driving customer engagement with new products or services.
3. Data-driven marketer with the ability to translate data into marketing strategies.
4. Deep empathy for the customer and ability to communicate clearly.
5. Persuasive storyteller with executive presence.
6. Expert knowledge of marketing frameworks.
7. Strategically oriented, resourceful, and a problem solver.
8. Collaborative mindset with excellent relationship-building skills.
9. Strong bias for results and organizational skills.

Preferred Qualifications

1. Experience in the health care industry.
2. Experience in performance marketing.
3. A great sense of humor.

Additional Information

To ensure effective work from Home or Hybrid Home/Office employees, the self-provided internet service must meet a minimum download speed of 25 Mbps and upload speed of 10 Mbps. Humana will provide telephone equipment appropriate for business requirements. Home employees must work from a dedicated space free from interruptions to protect member PHI / HIPAA information.

Humana offers a variety of benefits including paid time off, 401(k) retirement savings plan with employer match, tuition assistance, and more.

Scheduled Weekly Hours

40

Pay Range

$94,900 - $130,500 per year, eligible for a bonus incentive plan based on performance.

Description of Benefits

Humana offers competitive benefits that support whole-person well-being, including medical, dental, and vision benefits, paid time off, and life insurance.

About us

Humana Inc. is committed to putting health first for our teammates and customers. We serve millions, helping them achieve their best health.

Equal Opportunity Employer

Humana does not discriminate based on race, color, religion, sex, sexual

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