New Milford, Connecticut
About BuiltRight Industries
BuiltRight Industries is a fast-growing leader in the automotive aftermarket industry, specializing in innovative truck accessories designed for organization and adventure. BuiltRight prides itself on having a creative, professional, employee-focused work environment. As a result, BuiltRight is one of the fastest growing manufacturing businesses in America and has earned a spot on the INC 5000 list in 2022, 2023 and 2024.
Position: Marketing Manager
Location: New Milford, CT (90min from NYC)
Employment Type: Full-time, In-Person
Role Overview:
The Marketing Manager will play a pivotal role in overseeing and executing BuiltRight’s marketing initiatives. This person will be responsible for managing digital campaigns, coordinating product launches, analyzing performance data, and collaborating with cross-functional teams to drive brand growth and engagement. Reporting directly to leadership, the Marketing Manager will bridge high-level strategy and tactical execution, ensuring marketing efforts align with business objectives.
Key Responsibilities:
- Strategic Planning and Execution: Develop and implement comprehensive marketing strategies across various channels. Oversee digital campaigns, product launches, and promotional events.
- Team Coordination: Collaborate with internal teams (product marketing, videography, design) and external partners to support marketing initiatives. Act as the central point of coordination between marketing and other departments.
- Campaign Management and Optimization: Manage end-to-end execution of marketing campaigns, including ideation, scheduling, and performance tracking. Continuously optimize campaigns based on performance metrics and insights.
- Performance Reporting and Analysis: Analyze marketing performance data to identify trends and opportunities. Create detailed reports on key metrics and provide actionable recommendations to improve results.
- Customer Insights and Market Research: Conduct market research to understand consumer behavior, preferences, and trends. Use insights to refine marketing strategies and identify new opportunities.
- Budget Management: Develop and oversee the marketing budget to ensure efficient resource allocation. Monitor ad spend across campaigns and adjust as needed.
- Brand Stewardship: Ensure consistent application of brand guidelines across all marketing efforts. Oversee the development of tone, style, and visual identity for campaigns.
- Event Coordination: Plan and execute trade shows, expos, and other in-person brand activations.
- Partnership Development: Manage relationships with agencies, freelancers, and third-party vendors. Explore and develop co-marketing opportunities with industry partners.
- Innovation and Automation: Stay updated on industry trends and emerging technologies, including AI-driven tools. Integrate innovative solutions to enhance marketing efficiency and effectiveness.
- Roll Up Your Sleeves: You will not just be managing and delegating, you’ll be hands on in the growth of the business with the team. Have creative problem solving skills and a strong ability to ‘figure s*** out’.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- A minimum of 5 years of marketing experience, ideally in the automotive or consumer goods industry.
- Strong digital marketing and project management skills.
- Proficiency in Google Workspace and marketing platforms such as Google Ads, Meta Ads Manager, and email marketing tools.
- Experience with data analysis tools (e.g., Google Analytics, Looker Studio).
- Proven ability to manage budgets and optimize resource allocation.
- Exceptional communication, collaboration, and leadership skills.
- Creative problem-solving skills with the ability to think strategically and execute tactically.
Why Join BuiltRight Industries?
- Opportunity to make a significant impact in a growing company.
- Collaborative and innovative work environment.
- Competitive salary and benefits package.
- Work with a passionate team dedicated to creating products that customers love.
How to Apply:
If you’re ready to take the next step in your marketing career and contribute to the success of BuiltRight Industries, we encourage you to apply here. Please also submit your resume and a cover letter detailing your relevant experience and why you’re excited about this role to matt@builtrightind.com with “LAST NAME, FIRST NAME – Marketing Manager Position” in the subject line. Compensation based on experience and skill level. Benefits include 401(k) + 4% match, Healthcare Reimbursement, Paid Time Off, Unlimited Sick Time, Employee Vehicle Program and more.