Bedancestudios is hiring: Marketing Coordinator in Miramar

BE Dance Studios, Inc. Marketing Coordinator Miramar, FL·Full time Apply for Marketing Coordinator

The Marketing Coordinator is responsible for attracting, recruiting, connecting, energizing and developing the BE Dance Family and reach.

Description

Reporting to the Executive Artistic Director, the Marketing Coordinator is responsible for all aspects of planning, implementing and evaluating marketing, communications and box office for BE Dance Studios and Theatre. The Marketing Coordinator will work closely with the Executive Artistic Director to identify engagement and messaging strategies that will resonate with audiences and build BE Dance’s distinctive value in the community.

The Marketing Coordinator assumes responsibility for a significant portion of BE Dance’s annual earned income through class and program enrollment, subscription sales, single ticket sales and group sales for the full season of self-presented works, as well as merchandise and boutique sales. Collaborating with the representatives of the venues that present BE Dance, the Marketing Coordinator will ensure that the BE Dance brand and audiences experience reflects the organization’s values.

The Marketing Coordinator will partner with BE Dance School leadership to increase brand awareness of each program with the goal of increasing earned revenue and expanding the pool of diverse talent. The Marketing Coordinator oversight of the BE Dance brand will include the development and alignment of key messages, visual identity, and communication channels that strengthen the institution’s brand both locally and nationally.

The Marketing Coordinator will be called upon to inventively drive public engagement, finding new methods of content development and delivery that will motivate and connect people to the relevance of dance and BE Dance in their lives.

Internally, the Marketing Coordinator actively engages with the Executive Artistic Director, Board of Directors and other staff in charting the direction of the organization. The Marketing Coordinator collaborates closely with the Development Director on the cultivation and stewardship of funders, sponsors and partners to support contributed revenue. This individual interacts regularly with all areas of the organization to advance the artistic programs of BE Dance, notably with the public, audiences, donors, media, sponsors and partners. Externally, the Marketing Coordinator interacts with audience and community members, donors, partners, the media and agencies to advance the brand and drive increased participation and revenue in all facets of BE Dance Studios and Theatre’s mission.

DUTIES AND RESPONSIBILITIES

Earned Revenue Maximization and Audience Accessibility

• Oversee institutional and programmatic marketing.
• Develop a comprehensive integrated and strategic marketing and sales plan for all markets served in alignment with BE Dance’s artistic vision that communicates the organization’s brand and programs to a targeted range of audience members, donors, students, partners, employees and other stakeholders.
• Benchmark, implement and measure the success of a sales program that achieves or exceeds the BE Dance ambitious earned revenue goals and increases market share.
• Create and implement audience engagement plans based on quantitative and qualitative research on attending and non-attending audiences, evolving market trends and contemporary outreach strategies.
• Assess and adapt audience engagement plans based on the market served, addressing the distinctive community features of South Florida.
• Adopt and implement all marketing and sales paths that contribute to revenue generation, including advertising, sales promotion, influencer tactics, outdoor, direct mail, digital marketing and telemarketing.
• Guide marketing and sales planning to optimize executive and artistic decision making on programs, schedules and venues to ensure effective allocation of resources for maximized earned income.
• Evaluate and set subscription, single ticket, dynamic and promotional pricing strategies that maximize revenue while ensuring that BE Dance Studios and Theatre remains accessible to targeted audiences.
• Lead marketing strategies for BE Dance programs and events.
• Establish and maintain company-wide standards for the BE Dance Brands and visual identity.
• Expand the use of digital content and contemporary outreach strategies to increase engagement and market research.
• Fully utilize the CRM system to ensure that the marketing efforts are aligned with the BE Dance development departments fundraising and stewardship of individual, corporate, government and foundation donors.
• Ensure the data integrity of subscription, ticket and group sales information and support appropriate data hygiene and records management.

Institutional Branding, Public Relations, and Communications

• Manage BE Dance brand through effective storytelling to ensure that its vision and values are clearly articulated in all external and internal communications.
• Communicate BE Dance marketing strategy with funders and sponsors as needed and ensure that BE Dance Studios and Theatre supporters are recognized, engaged and stewarded appropriately.
• Build the reputation of the Executive Artistic Director, dancers and all BE Dance team members while calibrating key messages to ensure relevance to current and desired stakeholders locally, nationally and internationally.
• Identify and promote the unique, distinctive and compelling content of the organization and its programming through BE Dance owned channels and vehicles, paid campaigns and public relations.
• Partner across BE Dance to define and implement an expanding digital strategy.
• Establish and cultivate collaborative relationships with industry leaders, board members, media, government, and city officials, key business partners, promotional partners, performing arts organizations and community leaders.
• Advance inclusion, diversity, equity and access initiatives in order to address systemic inequalities within dance, specifically ballet.
• Manage, evaluate and direct the efforts of consultants, including public relations partners and firms, creative agencies, sponsorship liaisons, and media outlets to promote BE Dance Studios and Theatre’s values and mission.

Box Office and Audience Engagement

• Ensure that the customer experience - online, on the phone, at the box office and in the performance halls is at the highest level and documented in standard operating procedures.
• Maximize and leverage dial and social media to communicate and extend BE Dance’s commercial potential and support community conversations, input and advocacy.
• Establish audience satisfaction benchmarks and a system for continuous feedback from audience members to support a service-oriented experience with BE Dance that spans all audience touchpoints.
• Ensure that BE Dance’s vision and values around representation, diversity, equity and inclusion are incorporated in all marketing and communications.
• Modernize the audience experience to align with established entertainment expectations in all markets served.
• Provide lordship, appropriate partnership, and inventor/financial controls for the box office staff and venue sales teams with the venues where BE Dance self-presents and is presented.

Team Leadership and Administration

• Partner closely with the Development Coordinator to drive data-driven insights into lifetime value; audience, donor and student demographics and psychographics; and marketing opportunities to maximize BE Dance Studios and Theatre’s reach in the community.
• Collaborate between the school and company staff to support public and educational programs and target the BE Dance reach in the community.
• Foster an open and cohesive approach where dancers, faculty, board members, volunteers and staff are valued throughout the entire organization.
• Empower and diversify Marketing, Communications and Box Office to better represent the communities that BE Dance serves.
• Support team ingenuity and professional development with appropriate human resources, structures, systems, and technological platforms in alignment with current and future trends in the field.

TRAITS AND CHARACTERISTICS

The Marketing Coordinator will be an entrepreneurial, engaging and diplomatic member of the team who can communicate effectively to a wide range of stakeholders, including audience members, donors, sponsors and the media. The Marketing Coordinator will be an approachable and creative collaborator who is highly organized and able to galvanize the organization, award a deeper and more productive engagement with the communities that BE Dance Studios and Theatre serves.

Other key competencies include:

• Leadership and Diplomacy - the ability to inspire, build trust and create a sense of purpose and direction while tactfully handling challenging and sensitive issues. The dexterity to both lead and mentor, understand and maximize the team’s potential.
• Professional Accountability and Interpersonal Skills - the willingness to accept responsibility for actions and results, reevaluate and develop long-term relationships with people across the organization and throughout the community.
• Customer Focus - The capacity to anticipate, meet and frequently exceed customer and stakeholder needs, wants and expectations in a highly service-oriented environment.
• Planning and Organizing - the acumen to use practical and efficient approaches in creating action plans that ensure work is effectively completed and desired outcomes are reached.

QUALIFICATIONS

Qualified applications will have:

• A bachelor’s degree in marketing or related field.
• 3+ years of marketing and communications experience.
• A proven track record of achieving earned income goals through the successful execution of sales campaigns.
• Demonstrated ability to effectively work in a fast-paced environment.
• Organizational skills for time and priorities.
• Collaborative skills with members of the team.
• A proven record of success in developing strategic opportunities for promotional partnerships and collaborations with sponsors, media and community organizations.
• Marketing skills in patron loyalty and retention, strategic branding, market research, direct marketing, and digital marketing, including web and social media.
• Strong written communication and related CRM experience.
• Availability to travel as well as work evenings and weekends as needed.

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