LNS Research is hiring: Marketing Manager in Indianapolis

About LNS Research: It is an exciting time to join LNS Research. We are a mission and vision-driven firm, focused on advising COOs and their teams to achieve transformational performance improvements in industrial safety, quality, productivity, and sustainability. We are seeking a Marketing Manager to join our growing organization and expanding Marketing department.

We offer a 100% remote work environment, an outstanding benefits package, and a team of personable and professional colleagues who will value and support your work. In this role, reporting to the Vice President of Marketing, you will be able to take pride in contributing directly to our organization’s growth and putting your own stamp on our Marketing initiatives. Our Marketing Manager will:

• Be a core member of the Marketing Team
• Work closely with the different functional leaders at LNS Research

Primary Responsibilities

• Written Content Creation and Management – Collaborate with the Vice President of Marketing and senior leadership to develop and execute content marketing strategies that drive traffic, boost engagement, generate leads, retain customers, and enhance brand awareness; Develop and refine messaging that aligns with LNS Research’s brand and resonates with senior executive personas; Create and edit impactful content across various channels, including websites, blogs, social media, email campaigns, events, newsletters, executive communications, and public/partner relations, ensuring it drives measurable demand generation results.
• Visual & Video Content Creation and Management - Collaborate with graphic designer and research analysts to manage creation of effective content visuals graphics, and video (short and long-form); Work with resources on video content direction, creation, and editing.
• Social Media Management – Plan, schedule, and publish posts on various social media platforms (utilizing HubSpot); Engage with followers, respond to comments, and foster community growth; Monitor social media metrics and adjust strategies to boost engagement and reach; Project manage paid social media campaigns from creation through analysis; Offer social media support/guidance to rest of organization as needed.
• Campaign Support – Assist in the development and execution of marketing campaigns, including promotions and paid digital campaigns; Create content to support the sales team’s campaign activities, including templates, sales literature, decks, landing pages, digital events, and more; Manage timelines, deliverables, and campaign assets; Coordinate with team members, vendors, and sponsors; Provide analytics on campaign activities for strategy refinement.
• Website Updates and SEO - Update website content to reflect the latest marketing and organizational initiatives; Optimize content for search engines to improve organic traffic (SEO); Manage membership library assets and updates; Use analytical tools and CRM to monitor website performance; Work with external vendors as needed for website and library enhancements; Provide assistance as needed on event sites.
• Email Marketing – Create and send email blasts/campaigns using HubSpot. Assist on list creation and management to improve targeting and personalization; Track marketing email performance metrics, such as open and click-through rates; Provide sales email content support as needed for major marketing initiatives, including campaigns, events, and published assets.
• Event Coordination – Assist with the planning and promotion of executive conferences, LinkedIn Live events, webcasts, and in-person events; Assist in managing event logistics and promotional activities; Prep speakers and secure speaker information/materials; Support sales with content for speaker recruitment; Coordinate with vendors, venues, and attendees.
• Editorial Assistance – Have solid proofreading and editing skills; Review and approve analyst blogs for publishing; Provide proofing support on a variety of external-facing communications and published assets (e.g., reports, promotions, press releases, etc.).
• Maximize AI and Technology – Utilizing our CRM and additional digital tools, provide key reporting and analytics of demand generation activities to measure and continually improve results; Maximize and integrate AI, HubSpot, and additional digital marketing tools to create efficiencies and improved results within marketing, including content generation, research, editing, list creation, analytics, and more.

Key Competencies

• Required Skills:
  • Marketing generalist with expertise in demand generation activities
  • Skilled project manager and hands-on digital content creator
  • Proven expertise in social media management and demand generation engagement; emphasis on LinkedIn platform
  • Strong writing and editing abilities, including experience writing for high-level senior executives
  • Up-to-date knowledge/usage of marketing digital best practices in AI, analytics, and SEO
  • Extremely detail-oriented in proofreading and fact-checking
  • Thrives in high-pressure situations and can meet tight deadlines on a regular basis
  • Ability to manage short-term deliverables within a long-term strategy
  • Effective communication skills - verbal, written, visual, and interpersonal
  • Ability to work in a remote team environment; Positive team player
  • Advanced user of Microsoft Outlook, PowerPoint, Excel, and Word

• Preferred Additional Skills:
  • Paid social knowledge
  • HubSpot
  • Coaching/training and presentation skills
  • Manufacturing/engineering/technical industry experience

Education and Experience

• 5-7+ years of results-proven marketing management and content creation required
• Bachelor’s degree in marketing, communications, or other industry relevance
• Experience with HubSpot
• Experience in Industrial/Manufacturing space highly preferred

Along with a flexible and supportive culture, we have some great benefits and perks for our employees:

Medical, Dental & Vision coverage

Participation in company option plan

Company Paid Life Insurance

Short & Long Term Disability coverage

401(k) with Company Match

Flexible Spending Account

Company Paid Tele-Heath Program

Flexible PTO with 11 paid Holidays

Employee Assistance Program

Employee Perks Discount Program

Flexible and supportive working environment

This is a virtual role. Candidates must be in the USA only. Minimal travel, as business needs require. Compensation will be commensurate with experience.

LNS Research is an Equal Employment Opportunity employer that values the strength diversity brings to the workplace. To learn more about LNS and its products and services, visit our website at: www.lnsresearch.com