Silco Fire & Security is hiring: Marketing Coordinator in Cincinnati

Company Overview: Silco Fire & Security helps protect people and property for over 45,000 businesses throughout Ohio, Kentucky, and its surrounding areas by maintaining, monitoring, and installing fire protection and security systems to keep customers’ facilities safe and in compliance. Silco is Ohio’s market leader and employs over 425 people with headquarters in Cincinnati and branch operations in Dayton, Columbus, Akron, Cleveland, and now Louisville, KY. They have a long-standing track record of year-over-year revenue growth and have aggressive goals for the future. They are family owned and managed and are a Top Workplace Award recipient.

Job Summary:

The Marketing Coordinator is a critical contributor to Silco's marketing team, driving the successful execution of campaigns, projects and initiatives that enhance brand awareness, customer engagement and business growth. This role requires a proactive, organized individual with exceptional project management and communication skills, a keen eye for detail and a strong understanding of marketing strategies. The ideal candidate will excel at fostering relationships, overcoming challenges and delivering results in a fast-paced environment.

Key Responsibilities:

1. Project management:

• Coordinate and oversee marketing campaigns, initiatives and projects from inception to completion.
• Build and maintain strong relationships with internal business owners, ensuring alignment with their goals and priorities.
• Develop and maintain detailed project timelines, identify roadblocks and proactively find solutions to get projects back on track.
• Ensure all projects are delivered on time, within budget and aligned with strategic objectives.

2. Marketing operations:

• Social media management:
  • Collaborate with internal subject matter experts (SMEs) to produce high-quality educational, engaging and informative content.
  • Manage and grow Silco’s presence on platforms like Google My Business, YouTube, Facebook and LinkedIn.
  • Monitor performance metrics and adjust strategies to optimize engagement and reach.
• Events and activities:
  • Plan, organize and execute marketing events, such as tailgates, trade shows and customer appreciation events.
  • Coordinate logistics, communications and marketing materials to ensure events run smoothly and achieve goals.
• Collaborate on digital marketing efforts, including email campaigns, website updates and SEO initiatives.
• Ensure brand consistency across all materials and channels.

3. Communication and collaboration:

• Work closely with the Graphic Designer to support video and photography projects, including:
  • Assist with staging, script reviews and talent coordination.
  • Conduct interviews and gather subject matter for compelling content.
  • Provide input on creative concepts and final deliverables.
• Act as the primary point of contact for internal stakeholders, providing updates on marketing efforts and incorporating feedback.
• Build and maintain partnerships with vendors, agencies and external partners to enhance marketing initiatives.
• Clearly communicate project updates, results and strategies to the marketing team and leadership.

4. Data and analytics:

• Monitor, analyze and report on the performance of campaigns, social media platforms, email campaigns and events.
• Provide data-driven insights and actionable recommendations to improve future efforts.
• Track and manage budgets for marketing initiatives, including trade shows, tailgates, social media campaigns and paid ads.

5. Administrative support:

• Prepare and present marketing reports, proposals and presentations.
• Organize and maintain marketing resources, including content libraries, branding materials and assets.

Qualifications:

• Bachelor’s degree in marketing, Communications, Business or a related field.
• 2-4 years of experience in marketing, project management or a similar role.
• Strong knowledge of digital marketing platforms, including social media management tools, Google My Business, Google Ads and YouTube.
• Proficiency in marketing software and tools, such as Canva, Salesforce, Pardot or Adobe Creative Suite.
• Excellent organizational, problem-solving and communication skills.
• Proven ability to manage multiple projects, prioritize tasks and meet deadlines.
• Experience managing budgets for events, paid campaigns and marketing materials.
• Analytical mindset with experience tracking key performance metrics and optimizing strategies.
• Familiarity with the fire protection or security industry is a plus.

Join Silco Fire & Security and be part of a dynamic team dedicated to protecting lives and property through innovative fire protection and security solutions. Apply now to become our new Marketing Coordinator and make a difference in the safety of our communities.

Employment at Silco is contingent upon completing and passing a background check and drug screen. Silco is an Equal Opportunity Employer.