Logo
Stryker

Lead Specialist, SEO and SEM (Remote) Job at Stryker in Portage

Stryker, Portage, MI, United States, 49002

Save Job

We are excited to be named one of the World’s Best Workplaces by Fortune Magazine! We are proud to offer you 12 paid holidays annually. For an overview of our benefits and time off, please follow this link to learn more:US Stryker employee benefits. (https://d25zu39ynyitwy.cloudfront.net/oms/000000/document/2024/6/SMVZW_USStrykerEmployeebenefits/USStrykerEmployeebenefits.pdf)

As the Lead Specialist, SEO and SEM for Stryker’s Medical Division team, you will drive the strategy, management, and execution of all paid advertising and SEO campaigns. In this role, you’ll collaborate across functions to optimize digital performance, enhance brand visibility, and support our global initiatives.

What you will do:

  • Assess competitive insights and adjusts messaging, strategy and tactics

  • Develop persuasive, benefit-driven messaging for different customer groups in alignment with their needs

  • Write and communicate key documents: business reviews, marketing strategies, proposals and recommendations

  • Create, lead, develop, and execute marketing communication strategies to understand, develop, and enhance the relationship between the customer and the product or portfolio

  • Assist in the development and execution of Commercialization Plans for launches and Annual Marketing Plans

  • Apply clinical knowledge in combination with technical knowledge to develop unique and enticing assets for sales team

  • Ability to identify sales needs based on feedback and current landscape

  • Leverage the different marketing channel strategies and makes strategic channel decisions based upon ROI and tracks the impact

  • Write and edit publishing materials, scripts or other communication media

  • Lead with assistance the development of marketing copy or promotional text for specific types of publications

  • Make oral presentations and write reports needed for own work

  • Establish short-range and long-range improvement goals for the product management team, and under guidance, develop action plans to achieve those goals

  • Lead cross-divisional collaboration to align on key events/tradeshows. Manage and maintain show calendar and budget. Lead ROI program that includes tracking leads post-show.

Minimum Qualifications (Required):

  • Bachelor’s degree required

  • 4 years of work experience required

Preferred Qualifications (Strongly desired):

  • 4 years’ work experience in Digital Marketing or other related area

  • Minimum of 2 years of experience in successfully developing and executing SEO and SEM campaigns

  • Previous experience with website analytics tools, such as Google Analytics or Adobe Analytics

  • Previous experience with content management systems such as AEM

$77,200 - $160,800 salary plus bonus eligible + benefits. Actual minimum and maximum may vary based on location. Individual pay is based on skills, experience, and other relevant factors.

Health benefits include: Medical and prescription drug insurance, dental insurance, vision insurance, critical illness insurance, accident insurance, hospital indemnity insurance, personalized healthcare support, wellbeing program and tobacco cessation program. Financial benefits include: Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, and short-term disability insurance. Stryker offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually. Depending on customer requirements employees and new hires in sales and field roles that require access to customer accounts as a function of the job may be required to obtain various vaccinations as an essential function of their role.

Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.