SEO and Digital Marketing Strategist Job at Cubicle Fugitive in Hamilton

SEO and Digital Marketing Strategist

Were hiring an experienced SEO and digital marketing professional to join our growing team.

Cubicle Fugitive seeks a skilled and talented SEO and digital marketing professional who thrives on delivering exceptional results and continuously raising the bar. You will be an instrumental part of our team, working collaboratively with colleagues and clients on various projects, including search engine optimization (SEO) management and execution, digital advertising campaign set-up and management (PPC, digital, and social media advertising), website strategy and analysis, reporting, and more.

The ideal candidate has a strong background in business and marketing and is driven by a passion for pushing boundaries, asking insightful questions, and understanding client needs and goals. They excel at following established processes while continuously refining them to achieve exceptional results. Highly organized and detail-oriented, the ideal candidate is a strategic thinker and a collaborative team player. They are eager to learn, contribute, and grow as part of a dynamic team. Were looking for a motivated, enthusiastic self-starter who thrives on analyzing data and turning insights into action.

What Youll Do

Strategy & Collaboration

• Partner with the Head of Marketing and Client Success to develop SEO strategies, digital advertising, and social media campaigns that align with client goals.
• Work closely with the brand and communications team to inform content strategies that satisfy business needs and long-tail search queries.
• Advise the marketing and website strategy team on on-page SEO updates, backlinking, and other off-page SEO efforts to improve visibility and engagement.

SEO & Website Optimization

• Manage clients SEO, including keyword research, ranking improvements, click rate optimization, and backlink strategies.
• Work with the technology and development team to identify and resolve crawl errors, sitemaps, site speed issues, and other technical SEO challenges.
• Leverage tools like Google Search Console, Google Analytics, and Tag Manager to monitor website health, track events and conversions, and provide data-driven recommendations.

Paid Digital Advertising & Campaign Management

• Plan and execute digital advertising campaigns across display, social, and video platforms, ensuring alignment with client marketing goals.
• Optimize keywords, ad copy, bidding strategies, landing pages, and URLs to maximize lead quality and website traffic.
• Monitor and refine campaign performance to enhance ROI, using data-driven insights to adjust tactics as needed.

Analytics, Reporting & Continuous Improvement

• Analyze user journeys across multiple channels to develop strategic, full-funnel marketing plans that drive inquiries, meetings, and event attendance.
• Write concise, comprehensive reports on SEO and digital marketing performance, providing actionable insights and annual strategic plans with SMART KPIs.
• Stay ahead of AI, SEO, and digital marketing trends, recommending strategy updates and new opportunities for business growth and brand awareness.

Client Support & Relationship Management

• Provide responsive, service-oriented support to clients and internal teams, fostering strong relationships through direct communication and strategic guidance.

What You Bring

• A post-secondary degree, diploma, or certificate in Business or Marketing.
• Three or more years of experience in a digital marketing and SEO role.
• Comprehensive SEO expertise, including keyword research, technical SEO, on-page and off-page strategies, content marketing, backlinking, local SEO, and analytics.
• Strong analytical skills and experience with Google Analytics, Google Search Console, Google Tag Manager, and Excel for data manipulation.
• Proficient in creating actionable dashboards using tools like Google Looker Studio or Power BI.
• A functional understanding of HTML and CSS.
• Exceptional written and verbal communication skills, with the ability to translate data into actionable insights.
• Highly organized and capable of managing multiple projects, prioritizing tasks, and meeting deadlines independently.
• Adaptable to changing conditions, priorities, and technologies.
• A team-oriented mindset with a positive attitude and eagerness to learn and share knowledge.
• A thoughtful, detail-oriented approach to your work.
• Willingness to travel for client meetings and occasional conferences.

You'll have an advantage over the others if you have the following:

• Experience working in the professional services sector, particularly with law firms.
• Extensive experience with data, tracking, and analytics tools such as Google Analytics, Google Search Console, Looker Studio, Google Tag Manager, Semrush, BrightLocal, and Bing Webmaster Tools. Certifications in Google Analytics, Google Ads, or Looker Studio are an asset.
  
• Proficiency with content management systems, with preference given to candidates experienced in Sitefinity or WordPress.
• Experience managing paid search and social campaigns (Google Ads, Bing Ads, Meta Ads) with relevant certifications considered an asset.

About Us

Cubicle Fugitive is a full-service brand, marketing, and web development agency that serves professional services, education, construction, and healthcare companies. We help professionals doing great work be discovered by the people who need them. We tell their stories and communicate who they are through every brand asset and marketing touchpoint.

We offer a fun, flexible, friendly work environment with great people and competitive salaries. Other perks include a healthcare spending plan, an on-site gym (that we all look at and dont use), coworkers who will beg you to have lunch with them, team events (virtual or livewe hope you like escape rooms), daily memes in a group chat that you didnt ask for, and an unhealthy addiction to board games.

Were looking for a passionate and talented marketer who plays well with others and wants to join our talented strategy team. If this sounds like you, we encourage you to apply.

Cubicle Fugitive is committed to providing reasonable accommodations to applicants with disabilities throughout the hiring process. If you require anaccommodation to participate in the application or interview process, please contact cindy.harrison@cubiclefugitive.com.