Marketing Director

Job Title: Marketing DirectorLocation: Portland Maine - 25 - 50% travel.Company: DSGAbout Us: Ensign-Bickford Industries, Inc. (EBI) is a high technology conglomerate with a rich history dating back to 1836. We operate in several key sectors, including space and defense, pet food science, and biotechnology. We are seeking a dynamic and experienced Marketing Director to join the Diagnostics Solutions Group(Cawood & Envirologix) to lead our marketing efforts to new heights.Job Description:As the Marketing Director, you will be responsible for developing and executing comprehensive marketing strategies that drive brand awareness, customer acquisition, and revenue growth. You will lead a talented team of marketing professionals and work closely with cross-functional teams to ensure our marketing initiatives align with our business goals.Key Responsibilities:Develop and implement B2B digital marketing strategies to:Increase company and solutions awareness with end usersPosition the company as the leader in its segments and the partner of choiceGenerate preference and demand from users for our solutionsProvide sales-ready leads to our sales teams and distributorsPerform analysis to identify value-creating opportunities, create business cases, and develop requirements to implement the strategyProvide marketing solutions through websites, driving traffic (PPC, SEO, online advertising), email marketing programs, and social media programsDevelop centralized resources and processes to support global programs, including email marketing automation/execution and content posting to online catalogs and content sitesPartner with Product Managers and Commercial leads to meet profitable growth objectives through strategic and tactical marketing programsMake data-driven decisions and demonstrate intellectual curiosity, especially in highly scientific marketsExcel and lead in a process-driven culture with high accountabilityQualifications:Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred)Proven experience as a Marketing Director or similar role with success in B2B digital strategiesStrong leadership and team management skills(Desirable)Excellent communication and interpersonal abilitiesIn-depth knowledge of digital marketing tools and techniquesAnalytical mindset with the ability to interpret data and make data-driven decisionsCreative thinking and problem-solving skillsHigh business acumen and ability to collaborate with cross-functional teamsWhat We Offer:Competitive salary and benefits packageOpportunity to work with a passionate and innovative teamCareer growth and development opportunitiesHow to Apply: If you are a strategic thinker with a passion for marketing and a track record of success, we would love to hear from you!