Content Marketing Specialist, FS Aftermarket Job at Joe Johnson Equipment USA in
Joe Johnson Equipment USA, Monroe, NC, United States, 28111
WHO WE ARE:The Federal Signal (FS) Aftermarket group consists of several business units, each a subsidiary of Federal Signal - a publicly traded company (NYSE: FSS). Together, the FS Aftermarket business units form a cohesive network dedicated to supplying and supporting infrastructure maintenance requirements across North America. FS Aftermarket includes four primary business units: Joe Johnson Equipment (JJE), FS Solutions, FS Depot and Westech. The group includes a diverse range of operations such as dealerships, manufacturing, parts fabrication, parts warehousing & parts procurement. Content Marketing Specialist, FS AftermarketThe Content Marketing Specialist is responsible for researching, writing and creating content to build awareness for multiple brands in the Federal Signal ("FS") Aftermarket organization including articles for industry trade publications, emails, blogs, website content, newsletters, and social postings. This individual will analyze content performance, refine strategies and stay ahead of industry trends to engage audiences and generate leads. This position reports into the Senior Director of Marketing, FS Aftermarket.OFFICE LOCATION:Monroe, North CarolinaEMPLOYMENT TYPE:1 Vacancy Permanent/Full-Time4-days in office, 1-day work from home TOTAL REWARDS OVERVIEW:Competitive Base Salary Annual Bonus Opportunity and Performance ReviewPremium Health Insurance Benefits Paid Vacation and Paid Personal Days Company Paid Holidays 401(k) Employer matchingEquipment Supplied: LaptopABOUT YOU: Strong working knowledge of Microsoft Office and project management tools (Asana or similar) Strong working knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign)Experience with Constant Contact, Hubspot, Google Analytics and SEMRush is desiredOutstanding verbal and written communication skills with the ability to interact well with people at all levels of the organization Exceptional attention to detail, time management and organizational skillsAbility to understand technical information and create content explaining technical information in laymen's termsAbility to think critically and solve problemsAbility to use data to make informed decisions and plan tactics based on objectivesSelf-directed, results-oriented team-player with a proven ability to multi-task, meet deadlines and adapt to changing priorities as business needs evolvePOSITION REQUIREMENTS/QUALIFICATIONS:Education/ Certification:Degree in Marketing, Communications, Business or a related field requiredValid driver's license with a clean driver's abstractMust be able to pass a pre-employment background checkExperience:Proven experience (3-5 years) of content creation, copywriting, social media management or PR experience in industrial products Experience following multiple brand guidelines preferredBackground creating content across multiple channels including publications, websites, social channelsPOSITION RESPONSIBILITIES:This position will develop content ideas and provide expertise and guidance to help build awareness of FS Aftermarket's brands within the industries we serve. The goal is to drive traffic and create engagement on our social channels and websites and create conversions.Write engaging blog posts, articles, newsletters, and other publications including social media as required to educate and inform target audiences and increase brand awarenessDevelop persuasive and action-oriented copy for email marketing campaignsCraft website copy the enhances user experience while maintaining consistent branding Produce various content including service pages, and FAQs to improve conversionsConduct keyword research to identify high-value keywords relevant to the industry and audienceOptimize content with meta tags, heading, internal links, and other SEO elementsMonitor keyword performance and adapt strategies to maintain rankingsDevelop and maintain the master content calendar across the multiple business units Collaborate with team members to ensure content aligns with overall branding and goalsUtilize analytics tools available to track content performanceGenerate reports to measure content impact, such as traffic, conversion rates and/or ROICollaborate with product and sales teams to ensure content aligns with messaging goalsMaintain a consistent brand tone, style and message across all channels based for multiple business unitsFollow industry and marketing trends to identify areas for innovationOther projects and tasks as assignedOTHER DETAILS Work Environment: Primarily office environment Travel Expectations: Limited travel requiredOur Core People ValuesLeadership, Customer Excellence, Integrity, Inspiration, Teamwork, Innovation and Ambition.If you are looking for a new opportunity, then we at Joe Johnson Equipment welcome your application. We encourage applications from all qualified persons, however only those who are being considered for the position will be contacted. If you are contacted for an interview and require any accommodation, please notify HR in advance and we will provide applicable accommodation.