SAFREST
Marketing Data Analyst Drive Data-Backed Growth & Impactful Marketing Are you a data-driven marketer with a passion for optimizing campaigns and driving results? We're looking for a Marketing Data Analyst to build lead funnels, refine strategies, and maximize ROI using tools like Salesforce Marketing Cloud . Reporting to the Chief Growth Officer , you'll develop ideal client profiles, execute targeted campaigns, and track performance through dashboards you create. What You'll Do: • Develop and execute targeted marketing campaigns across various channels, including email, social media, and paid advertising. • Create and manage marketing content, including blog posts, website copy, organic photos and videos, and social media updates. • Track and analyze campaign performance through dashboards you build and optimize, providing regular reports to the CGO. • Develop and continuously update a detailed ideal client profile, conduct competitive analysis, map customer journeys, and refine campaigns using A/B testing and data insights. • Create a rolling 13-week content calendar, execute data-driven campaigns, produce high-quality content with vendor collaboration, and ensure alignment with internal teams through consistent communication. • Map and optimize the journey from ad to admission, implement dashboards for KPI tracking, automate workflows, and refine tools and strategies to maximize ROI • Manage vendors to create impactful content, maintain communication channels, ensure workflow alignment, and address obstacles to support AmeriBest's marketing goals. • Maintain and update customer relationship management (CRM) database and dashboards. • Assist with the development and implementation of marketing strategies. • Collaborate with internal and external stakeholders to ensure successful campaign execution. • Stay current on industry best practices and emerging marketing technologies. What You Bring: Bachelor's degree in marketing, communications, or a related field 2 years of experience in a marketing role Experience with digital marketing, including email, social media, and paid advertising Expertise in Salesforce Marketing Cloud and marketing automation tools Strong analytical and problem-solving skills Excellent written and verbal communication skills Ability to work independently and as part of a team Strong computer proficiency, including Microsoft Office and Excel Preferred Experience: Experience in home care or healthcare marketing Experience working with consumers, the elderly, and their families Familiarity with web-based home health database software Join our client's amazing team and turn data into powerful marketing strategies. Apply now https://www.safrest.com/