Content Specialist Job at Cincinnati and Hamilton County Public Library in Cinci

Position Summary: The Content Specialist supports the Cincinnati & Hamilton County Public Library’s mission by creating and managing engaging, high-quality content across various platforms to enhance the Library’s visibility, engagement, and impact. This role ensures all content aligns with the Library’s marketing strategy, brand standards, and voice.

Duties:

1. Executes clear and engaging marketing content for the Library. Ensures the content aligns with the Library’s marketing strategy, brand standards, and brand voice.
2. Develops and executes content for the Library’s website, CHPL.org. Maintains editorial calendar for the website.
3. Resolves internal ticket requests for content, changes to the Library’s website, basic graphic development requests, and other Brand Team requests.
4. Assists with writing marketing materials, including fact sheets, email marketing content, marketing campaign content, and content for internal and external publications and websites as needed.
5. Serves as the Library’s liaison with external content contributors, both inside and outside the organization. Solicits ideas from internal staff.
6. Creates the plan, creation, publication, and analytics of the Brand Team’s short- and long-form video content, with support from the Brand Team and independently, for all digital marketing efforts, including for social media, website, email campaigns and advertisements.
7. Serves as backup to the Social Media Specialist as needed.

Qualifications:

• Strong written and verbal communication skills, with attention to detail and the ability to craft compelling messages for diverse audiences.
• Demonstrates ability to create and manage content for websites, email campaigns, and social media platforms.
• Demonstrates experience in managing editorial calendars and coordinating multiple content initiatives simultaneously. Basic knowledge of design principles and familiarity with graphic design software (e.g., Adobe Creative Suite or Canva).
• Understands and supports the Library’s mission, vision, culture, and structure, and demonstrates a comprehensive understanding of the Library’s policies and procedures.
• Demonstrates the skills and abilities to interact with the public, staff, and management in a respectful and professional manner that reflects the Library’s Values.
• Demonstrates on-brand customer service to internal and external customers by consistently fulfilling customer needs and expectations.
• Handles and responds to concerns, complaints, and difficult situations with patience and tact.
• Demonstrates professionalism in all settings, including an orientation toward teamwork, collaboration & building common ground with peers; arriving to work reliably, regularly, and on time; and behavior that is consistent with building a strong organizational culture, while performing work duties.
• Possesses the ability to make independent decisions when circumstances warrant such action.
• Ability to maintain confidentiality of customers, peers, and branch/department.
• Ability to seek out new methods and principles and be willing to incorporate them into existing practices.
• Seeks, accepts and incorporates feedback and direction.
• Demonstrates a commitment to diversity, equity and inclusion efforts of all colleagues and customers regardless of age, cultural background, ability, ethnicity, family status, gender identity, immigration status, national origin, race, religion, sex, sexual orientation, socioeconomic status and veteran status.
• Must be able to move frequently throughout the work location for the majority of the shift and have the ability to safely, frequently, and independently move and handle a minimum of 30 lbs. to a minimum height of 2 feet and a minimum distance of 5 feet.

Job Location: Downtown Main Library

Position Type: Full Time

Education and Experience:

• Bachelor’s degree in marketing, communications, journalism, public relations, media production, or a related field or an equivalent combination of education and experience.
• One or more years of experience in content creation, digital marketing, or a similar field.

Preferred Qualifications:

• 3-5 years of experience in content marketing, digital storytelling, or related roles, particularly with a library, nonprofit, or community-focused organization.
• Advanced skills in analytics platforms (e.g., Google Analytics) to monitor campaign performance and assess effectiveness.
• Proven success in managing content for large, dynamic websites or running major marketing campaigns.
• Advanced proficiency in video production, including scripting, shooting, editing, and post-production.
• Experience with SEO optimization and analytics tools (e.g., Google Analytics) to evaluate content performance. Advanced skills of design principles and familiarity with graphic design software (Adobe Creative Suite preferred).

Hours: 40 hour per week, including some evenings and weekends

We are an equal opportunity employer committed to building a diverse and dynamic workforce who is responsive to the needs of our community.

We recruit and hire the most qualified applicant without regard to race, color, religion, sex, sexual orientation, gender identity and expression, age, disability, national origin, ancestry, military status, creed or any other legally protected status.

Cincinnati & Hamilton County Public Library