Georgia State University
Description Associate Director for Salesforce and Marketing Cloud Admissions Georgia State University (GSU) is seeking a highly skilled and experienced Associate Director for Salesforce and Marketing Cloud. Reporting to the Director of Enrollment Management Communications, this role will serve as the Salesforce Marketing Cloud expert for the Division of Enrollment Management and Student Success. The Associate Director will be pivotal in optimizing the use of Salesforce Marketing Cloud to enhance communication strategies, streamline processes, and support recruitment and student success initiatives. WHAT MAKES THE Admissions Department A GREAT PLACE? · A flexible work environment · Generous benefits, including health, dental, vision, tuition assistance, retirement, etc. · A knowledge-sharing organization that works collaboratively with a variety of partners. · Professional development opportunity and mentorship · A rapidly growing center within an academic setting HERE IS WHAT YOU WILL DO Examples of Duties include: · The Associate Director for Salesforce and Marketing Cloud will oversee the implementation and management of Salesforce Marketing Cloud within the Division of Enrollment Management and Student Success. · The AD will leverage Salesforce Marketing Cloud's capabilities to develop and execute comprehensive communication strategies that support enrollment goals and enhance student engagement · Oversee the development of social media and email campaigns aimed at enhancing the student experience by providing updates on academic resources, campus events, important deadlines, registration, financial aid, and support services. · Responsible for monitoring and analyzing campaign metrics to assess the effectiveness of communication efforts, utilizing data-driven insights from Salesforce Marketing Cloud. · Responsible for developing and providing training and support to staff and departments on effective social media and email communication practices · Supervise Public Relations Coordinator. Coordinate human resources activities, including creating/modifying position descriptions, performance appraisals, hiring, staff training, discipline, conflict resolution, and termination of employees Qualifications Minimum Hiring Qualifications: Bachelor's degree in marketing or related field and five years of related experience. Preferred Hiring Qualifications: · Strong communication, interpersonal and organizational skills, both oral and written · Excellent customer service and problem-solving skills · Ability to effectively work with diverse constituencies in a large, fast-paced professional work environment College/Business Unit Open until filled College/Business Unit: Provost & VP Academic Affairs Location: Atlanta Campus Job Posting: 01/29/25, 5:00:00 AM