HRM INFO LLC
Job Description
Job Description
Experience level: Director Experience required: 7 Years Education level: Bachelors degree Job function: Marketing Industry: Construction Compensation: $91,000 - $130,000 Total position: 1 Visa sponsorship eligibility: No
Note : Candidates must have hands-on experience in digital marketing and be capable of performing the required duties, not just managing a marketing team. Experience in the architecture, interior design, engineering, or construction industry is required
Key Responsibilities:
- Strategic Leadership: Define and execute comprehensive marketing strategies for multiple company brands, driving global brand recognition and growth.
- Brand Development: Elevate and position multiple company brands as market leaders in the construction tech industry through targeted campaigns and messaging.
- Demand Generation: Lead efforts to create demand for our products through business development marketing campaigns, account-based marketing (ABM), partnership development, and innovative digital marketing tactics.
- Team Leadership: Build and mentor a high-performing marketing team, setting clear goals, ensuring accountability, and fostering a collaborative culture. Delegate where appropriate while also modeling to others how to step in and be a do-er to get the job done.
- Market Analysis: Analyze market trends, consumer insights, and competitor activities to drive continuous optimization of marketing strategies.
- Collaboration: Work closely with product teams, sales, and leadership to ensure marketing efforts align with business objectives and customer needs.
Qualifications:
- 7+ years of experience in digital marketing roles, with at least 3 years in a leadership position
- Proven experience in driving revenue growth through digital marketing, brand positioning, and demand generation
- Strong understanding of digital marketing channels, SEO, SEM, content marketing, social media, and analytics
- Exceptional leadership, communication, and interpersonal skills
- Experience managing marketing teams and collaborating across departments
- Bachelors degree in Marketing, Business, or a related field; MBA a plus
Preferred Skills:
- Experience in the architecture, interior design, engineering, or construction industry
- Advanced graphic design and creative skills (especially Adobe Creative Suite)
- Experience with international marketing and global brand strategies