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Atlas Machine And Supply

Atlas Machine And Supply is hiring: MARKETING COORDINATOR in Louisville

Atlas Machine And Supply, Louisville, KY, US, 40258

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Job Description

Job Description

OVERVIEW:


Atlas Machine & Supply is seeking a detail-oriented and proactive Marketing Coordinator to support our marketing initiatives and help drive the success of various campaigns. This role is ideal for someone who has a strong understanding of digital marketing and enjoys working collaboratively with teams to create engaging marketing materials and strategies.


COMPANY CULTURE AND VALUES:

Here at Atlas, we believe that every individual should take full ownership and show respect to all employees, regardless of department or reporting structure. This core value is something we uphold every day. Below are the key principles we stand by:

  • Cover and Move (Teamwork and Support): We seek candidates who thrive in a collaborative environment, supporting their team to achieve shared goals and overcome challenges together.
  • Simple (Clarity and Communication): Candidates should value clear, straightforward communication, ensuring everyone understands their role to maintain efficiency and avoid confusion.
  • Prioritize and Execute (Efficiency and Focus): We look for individuals who can prioritize tasks effectively, focusing on the most critical issues to make the best use of time and resources.
  • Decentralized Command (Empowerment and Trust): Ideal candidates take ownership of their responsibilities, make informed decisions independently, and align their efforts with the company’s mission while fostering innovation and accountability.

ESSENTIAL RESPONSIBILITIES:

  • Work alongside the sales teams and account managers to create and implement marketing plans and strategies.
  • Plan and execute digital marketing campaigns across channels like SEO/SEM, email, social media, and advertising.
  • Help maintain and grow the company’s social media presence.
  • Support the creation and implementation of marketing campaigns aimed at lead generation, content marketing, and brand awareness.
  • Conduct market research to identify target audiences, trends, and competitor activity.
  • Assist in creating content, including website copy, social media posts, newsletters, and press releases, ensuring consistency with brand guidelines.
  • Maintain and enforce brand guidelines across all marketing materials and communications.
  • Consistently review the website for improvements, changes, and updates to ensure it stays current and effective.
  • Use analytics to track campaign performance, measure results against KPIs, and report findings.
  • Collaborate with internal teams such as sales and product development to align marketing efforts with business goals.
  • Coordinate with external vendors and agencies to ensure smooth campaign execution.
  • Assist in planning and executing marketing events, conferences, and trade shows.
  • Stay updated on the latest industry trends for both the machining and compressed air divisions, ensuring marketing strategies reflect current best practices and competitive insights.
  • Stay updated on the latest trends and best practices in digital marketing.
  • Design and update marketing materials.

REQUIREMENTS:


  • Bachelor’s degree in Marketing, Communications, or a related field is preferred, but not required.
  • 1-3 years of marketing experience, preferably in digital marketing or a similar role.
  • Proficiency in digital marketing tools such as social media, email marketing, SEO, and PPC.
  • Strong analytical skills with the ability to interpret data and draw actionable insights.
  • Experience with A/B testing and optimizing landing pages or user funnels.
  • Strong written and verbal communication skills.
  • Project management skills with the ability to manage multiple tasks and deadlines.
  • Creative thinking and ability to develop innovative marketing ideas.
  • Knowledge of web analytics tools and ad-serving tools is a plus.
  • Experience with graphic design, with proficiency in Adobe Creative Suite, Canva, or similar design software.
  • Experience managing and growing social media accounts
  • Familiarity with marketing tools such as Salesforce, HubSpot, or similar.
  • Knowledge of creating marketing graphics and materials.
  • Experience in marketing in a skilled trade or industrial field is a plus.


BENEFITS:

  • 401(k) Retirement plan
  • 401(k) Company Matching
  • Health, Dental, and Vision insurance (coverage begins on your first day!)
  • Company-paid life insurance, short/long-term disability insurance
  • Employee assistance program
  • Flexible spending account
  • Paid time off
  • Parental leave
  • Holiday pay

It is Atlas’ Policy to employ qualified people to perform the many tasks necessary in operating our Company. An integral part of this Policy is to provide equal employment opportunity for all persons regarding recruiting, hiring, benefits, compensation, training, promotions, terminations of employment, and company sponsored social and recreational activities without discrimination because of race, color, religion, sex, national origin, age, physical or mental disability, or veteran status.

It is also the Policy of Atlas to maintain a work environment that is free of harassment of any kind. Our company does not and will not tolerate any employee unlawfully harassing another employee, for example, by addressing or referring to another employee in racially, religiously, or sexually derogatory terms.