Marketing Coordinator Job at Chi'Lantro in Austin

The Marketing Coordinator possesses our Core Values of Dedication, Authenticity, Resilience and Thankfulness. 

Duties and Responsibilities:

Social Media Management

• Manage Chi’Lantro’s social media accounts (Instagram, TikTok, Facebook, etc.), including scheduling and posting content.
• Monitor and engage with followers, responding to comments and messages promptly.
• Collaborate with the team to create content ideas that align with the brand.

• Create, Manage, and Assist in producing photos, videos, and graphics for digital campaigns.
• Curate user-generated content (UGC) and ensure it aligns with brand guidelines.
• Support the planning and execution of email marketing campaigns.

• Help coordinate local events, promotions, and collaborations with influencers or partners.
• Support paid advertising campaigns by organizing creative assets and tracking performance.
• Monitor and report on campaign performance, providing insights for improvement.

• Maintain an organized content calendar.
• Assist with community outreach and sponsorship requests.
• Track expenses and assist in managing the marketing budget.

• Oversee loyalty and rewards program promotions, ensuring customer retention.
• Plan and execute community outreach initiatives, including events, sponsorships, and partnerships.
• Monitor customer feedback and trends, adapting strategies to align with customer preferences.

• Manage paid advertising budgets across platforms (Facebook, Instagram, TikTok, Google Ads, etc.).
• Partner with local influencers and media to generate organic and paid buzz.
• Analyze campaign performance and provide actionable recommendations for improvement.

• Experience in food, hospitality, or lifestyle marketing.
• Familiarity with running paid ad campaigns on Facebook, Instagram, and Google.
• Basic video editing skills (e.g., using CapCut, iMovie, or Adobe Premiere).

• Creativity: Passion for developing innovative campaigns and engaging content.
• Organization: Ability to manage multiple projects and deadlines efficiently.
• Data-Driven Mindset: Skilled at interpreting analytics to optimize performance.
• Collaboration: Team player who thrives in a fast-paced, dynamic environment.